Focus on writing short,​ clear, and descriptive titles that make it easy for shoppers who are scanning a busy search results page to see what you're selling. Putting your most important keywords first makes it easy for shoppers to see what you're selling at a glance and may result in more clicks and sales from search. This can improve your search ranking over time. If you use punctuation and symbols in your titles to separate phrases, Etsy's search algorithm will still be able to read each of those phrases to see if they match with a shopper's search.

Tags are your opportunity to include 13 phrases that describe your unique product. Each tag you add is a chance to match with a shopper's search, so make sure to use a variety of relevant keyword phrases. Repeating keywords in your title and tags can strengthen your relevance, but only to an extent. eRank checks for a variety of opportunities and issues based on The Ultimate Guide to Etsy Search.

Each attribute you add to a listing acts like a tag and helps you match with shoppers' searches when they use matching terms. It's important to add all the relevant options, even if they're less precise. Once you've added all the attributes that could describe your item, you can use your listing description, title, and tags to describe it in your own terms.

Adding more specific categories will give you more opportunities to match with a search. When you add specific subcategories to your listings, your items are included in all the categories that subcategory is nested within.

Etsy uses the words in your description when ranking their search results. Etsy recommends that you incorporate relevant keywords in the first few sentences. Make sure to add them in a way that sounds human and avoid copying your title verbatim or simply listing your top keywords. Since your listings' descriptions can also help convert views to sales, we suggest keeping your descriptions short, informative, and engaging. Put essential information such as sizes, dimensions, colors, and ordering instructions at the beginning. Save your brand's story and any information that is less essential to describing the product for the end.

Your listing's first photo, the image displayed in search results, is crucial when it comes to inspiring shoppers to click and increasing your conversion rate. The first photo should clearly show the item that's for sale and be eye-catching enough that buyers want to take a closer look. The number of photos you upload doesn't directly impact your item's search placement, but using all 10 listing photos may increase your conversion rate.

Processing times may influence a buyer's purchase decision. The longer they have to wait, the less likely they are to buy. If you have ready-to-ship items in stock, consider setting your processing time to '1 business day.' Keep shoppers' expectations in mind here. While your processing times should be realistic, try to avoid "padding" them unnecessarily with extra time.

The Ultimate Guide to Etsy Search - Etsy

Etsy Seller Handbook - Etsy