Focus on writing short and descriptive titles that make it easy for shoppers who are scanning a busy search results page to see what you're selling. Putting your most important keywords first allows shoppers to see what you're selling at just a glance. This may result in more clicks and sales from search results pages. This can improve your search ranking over time. If you use punctuation and symbols in your titles to separate phrases, Etsy's search algorithm will still be able to read each of those phrases to see if they match with a shopper's search.

Tags provide an opportunity to include 13 phrases that describe your unique product. Each tag you add is a chance to match with a shopper's search, so make sure to use a variety of relevant keyword phrases. Repeating keywords in your title and tags can strengthen your relevance, but only to an extent.

Each attribute you add to a listing acts like a tag and helps you match with shoppers' searches. It's important to add all of the relevant options available, even if they aren't precise. Once you've added all of the attributes that could describe your item, you can use your listing's description, title, and tags to describe it in your own terms.

Adding more specific categories will give your listing more opportunities to match with shoppers' searches. When you add specific subcategories to your listings, your items are included in all of the categories that each subcategory is nested within.

Etsy uses the words in your description when ranking their search results. Etsy recommends that you incorporate keywords that are relevant to the item in the first few sentences. Make sure to add them in a way that sounds human and avoid copying your title verbatim or simply listing your top keywords. Since your listings' descriptions can also help convert views to sales, we suggest keeping your descriptions short, informative, and engaging. Put essential information such as sizes, dimensions, colors, and ordering instructions at the beginning. Save your brand's story and any other information that is less essential to describing the product for the end.

Your listing's first photo, the image displayed in search results, is crucial when it comes to inspiring shoppers to click. The first photo should clearly show the item that's for sale. It should be eye-catching enough to compel shoppers to take a closer look. The number of photos you upload doesn't directly impact your item's search placement. However, we recommend using at least five high-quality listing photos. Make sure that these photos show the item from every angle, as well as the item in use. Including at least a small variety of professional (or at least professional-looking) photos in each of your listings can, potentially, boost their conversion rates.

Processing times may influence a shopper's purchase decision. The longer they have to wait, the less likely they are to buy. If you have ready-to-ship items in stock, consider setting your processing time to one to two business days (but only if this is practical for your business). Keep shoppers' expectations in mind here. While your processing times should be realistic, try to avoid "padding" them with extra time unless you truly think that you'll need it.

New Guidance for Listing Titles, and a Tool to Help - Etsy

The Ultimate Guide to Etsy Search - Etsy

Etsy Seller Handbook - Etsy