1. Connect your Etsy shop to eRank
To get the most out of eRank, you’ll need to allow us to read your Etsy data. This is optional. However, if you connect your shop, we can identify potential issues with your listings. And you’ll be able to track how the changes you make impact your shop’s performance.
How to connect your shop:
Log into your eRank account.
Go to the Settings page (accessible via the main menu).
Scroll down to the section titled "Your Shops."
Click the "Connect Your Shop" button and follow the prompts.
The "Your Shops" section on your eRank Settings page.
Detailed instructions can be found here.
2. Do some keyword research
Find out what customers are looking for on Etsy. This way, instead of listing a product and hoping it sells, you make products based on what people want. Lead interested shoppers to your listings by using the same words that they use to search Etsy in your titles, descriptions, and tags. Use Keyword Tool to see how popular keywords are on Etsy and other platforms.
The "Keyword Ideas" table in our Keyword Tool.
Further reading: How to do keyword research
3. Optimize some listings
“Optimize” means to make something as effective as it can be. Choose a listing that is not performing well and try out eRank’s Listing Audit. We suggest you not modify your bestselling listings until you’ve mastered Search Engine Optimization (SEO). This way, you won't accidentally change SEO that is working for your listings and hurt your revenue.
The "Superstar Keyword" section in our Listing Audit tool.
Further reading: How to do Etsy SEO
4. Monitor your changes and search rank
Once you’ve made some changes to your listings, start tracking them. Doing so allows you to monitor your listings and determine whether or not your changes made a positive impact.
Changes takes daily snapshots of your listings. You’ll see how your edits impact their views, favorites, and sales. This tool makes it easy to spot what to undo.
A listing report in our Changes tool.
Spotted on Etsy shows you which keywords you are ranking for on Etsy. This tool shows you keywords you rank for that eRank is monitoring for other sellers. You can also add your own keywords to monitor. Discover keywords that led shoppers to your listings and see how highly they ranked in search results.
The keyword monitor in our Spotted on Etsy tool.
Further reading: How to use eRank's monitoring tools
5. Explore other eRank tools
As mentioned earlier, we recommend you start by making limited changes and only making those changes to your low-performing listings. Then, allow Etsy’s algorithm one to three months to assess your changes. As you learn what works and what doesn't, gradually apply changes to other listings in your shop.
Meanwhile, check out the other tools eRank provides to help you grow your business on Etsy and on other popular online marketplaces.
Further reading: The eRank Toolbox
Thank you for choosing eRank!