The Listings reports highlight the performance of the most recently updated listings in your shop. They also show you your drafted listings along with any listings in your shop that have expired or sold out within the past 15 months.
Click the "Track" button for any listing in the "Active" report to take daily "snapshots" of it and monitor changes to its images, title, tags, price, views, favorites, and quantity in stock.
Benefits
Use the information in the "Active" report to identify your best and worst-performing recently updated listings and access tools that allow you to dive deeper and edit as needed.
Utilize the "Track Changes" function to view changes you have made to a listing (via our Listing Audit tool) and determine whether or not they are increasing the listing’s views, favorites, or sales.
Use the other three reports to assess your drafted listings, expired listings, and sold out listings, and explore ways to improve their SEO.
How to use
In the Main Menu, select "Listing Optimization" and then "Listings."
We recommend that you start by clicking "Sync Listings" in the top right corner of your screen to sync eRank with Etsy. This way, you can view the most recent data.
How to sort, filter, and export data
Sort any column by clicking the small gray arrows to the right of the column's title.
To search for a specific listing, click the "Search within results" field above the table and type in one or more of its keywords.
Click the "Columns" button on the right side of the page to choose the data you'd like to view. Click and drag any column to change its position in the table below.
Toggle the button to the left of "Tracking Only" above the report to hide your untracked listings.
Use the dropdown menu to the right to select and view listings from specific sections in your shop.
If you are a Basic member, Pro member, or Expert member, click the "Export" button on the far right to export, copy, or print the list for future reference.
"Active" tab
Viewing the data table
Use the "Active Listings" report to view the following information about your active (published) listings.
Free members can view their 50 most recently updated listings, Basic members can view their 200 most recently updated active listings, Pro members can view their 4000 most recently updated listings, and Expert members can view their 5000 most recently updated listings:
Column | What It Means |
Listing | The title of each listing and its main image.
Click any listing's title to run an in-depth analysis of its images, tags, description, and more using our Listing Audit tool. This feature shows you how well your listing complies with the guidelines found in Etsy’s The Ultimate Guide to Etsy Search and Google Search Essentials. Alternatively, you can audit a listing by clicking the three dots to the right of any listing's title and selecting "Listing Audit" from the dropdown menu.
If you have a Google Analytics account connected to your shop, click "Traffic Stats" to open the Traffic Stats tool, where you can view which keywords are bringing traffic to your Etsy shop.
Click "View on Etsy" to view that listing on Etsy.
Click "Edit on Etsy" to edit that listing on Etsy. |
Tracking | Click this button to start tracking changes to the listing's images, title, tags, price, views, favorites, and quantity in stock.
Free members can track one listing, Basic members can track up to five listings, Pro members can track up to 20 listings, and Expert members can track up to 50 listings.
For listings you're already tracking, click the "See Changes" button that appears in this column for any tracked listing to view its daily changes since you started monitoring it.
If you want to stop monitoring a listing, click the three dots to the right of its title and select "Stop Tracking" from the dropdown menu.
Please note that, if you stop tracking a listing, you will lose all of the data eRank has collected for it. |
Grade | A letter grade that eRank assigns each listing based on its performance and how well we believe it is following Etsy’s best practices. Please note that listings with recent sales receive a higher grade. |
Total Views | The number of views each listing has had since it was originally published on Etsy. |
Item Price | The price of each listing. Please note that if the item has differently-priced variations, only the price of the least expensive variation will appear in this column. |
Inventory Value | The total value of all of the units of the item your shop has in stock. |
QTY | The total number of units of each item your shop has in stock. |
Images | The number of images each listing has. Etsy allows up to 20 images per listing. |
Tag Count | The number of tags each listing has. Etsy recommends that you utilize all 13 available spaces for tags. |
Visibility Score | A measurement of how well each listing's daily views compare to listings from thousands of other Etsy shops. |
Age | The number of days since each listing was created. |
Superstar Keyword | A clear, multi-word phrase that describes a listing and matches terms that shoppers use to search for similar items on Etsy. You can use our Listing Audit tool to pick a superstar keyword for any listing in your shop. |
Created | The date each listing was created. |
Last Updated | The date each listing was last modified, sold, or renewed. |
Expiry Date | The date each listing will expire. |
SKU | A unique ID you can add to your listings to help manage your inventory. |
Categories | The category and subcategories you assigned to each listing. Adding more specific categories will give each listing more opportunities to match with shoppers' searches. When you add specific subcategories to your listing, your items are included in all the categories those subcategories are nested within.
Click any category or subcategory to open our Category Report feature and an analysis of its activity (i.e., what's selling, who's buying, etc.) in the U.S. based on the past 12 months of data.
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Listing ID | A unique ID number assigned to each listing by Etsy. |
URL | A link to each listing -- perfect for sharing. |
Tags | All of the tags each listing has.
Click any tag to open our Keyword Tool feature and perform a detailed analysis of the top 100 listings found in Etsy search results for that keyword.
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Notes | A place where you can add a private note to yourself for any listing. |
Viewing your listings' changes
After you click the "See Changes" button on any tracked listing, you will be directed to the "Listing Changes" section of our Listing Audit tool in a separate tab.
Change Performance
Use the graph to monitor your listing's total views, total favorites, and quantity in stock over the past 15 months. Uncheck any of the three colored boxes in the top left corner of this section to remove a stat from the graph.
Hover your cursor over any point on the line to view your listing's stats on that particular day.
All changes made to your listing during this time period are marked underneath the graph with notepad icons. Click any icon to view the date your listing was updated and which parts of it were updated. These updates are displayed in detail in the next section. Click "See Details" to jump down to the next section and view more information about the changes that were made to your listing on that day.
Changes
Use this section to view each date that you updated your listing, as well as which part(s) of it you changed each time.
Use the "Search..." field above the section to search for a specific keyword within the revisions of your listing.
"Draft" tab
Use the "Draft Listings" report to view the following information about your drafted listings.
All members can view up to 1,000 of their most recently drafted listings.
Column | What It Means |
Listing | The title of each listing and its main image.
Click any listing's title to run an in-depth analysis of its images, tags, description, and more using our Listing Audit tool. Alternatively, you can audit a listing by clicking the three dots to the right of any listing's title and selecting "Listing Audit" from the dropdown menu.
If you have a Google Analytics account connected to your shop, click "Traffic Stats" to open the Traffic Stats tool, where you can view which keywords are bringing traffic to your Etsy shop. |
SKU | A unique ID you can add to your listings to help manage your inventory. |
Images | The number of images each listing has. Etsy allows up to 20 images per listing. |
Tag Count | The number of tags each listing has. Etsy recommends that you utilize all 13 available spaces for tags. |
"Expired" and "Sold Out" tabs
Use the "Expired Listings" and "Sold Out Listings" reports to view the following information about your expired and sold out listings.
All members can view up to 1,000 of their most recently expired listings and up to 1,000 of their most recently sold out listings.
Column | What It Means |
Listing | The title of each listing and its main image.
Click any listing's title to run an in-depth analysis of its images, tags, description, and more using our Listing Audit tool. Alternatively, you can audit a listing by clicking the three dots to the right of any listing's title and selecting "Listing Audit" from the dropdown menu.
If you have a Google Analytics account connected to your shop, click "Traffic Stats" to open the Traffic Stats tool, where you can view which keywords are bringing traffic to your Etsy shop. |
Listing ID | A unique ID number assigned to each listing by Etsy. |
SKU | A unique ID you can add to your listings to help manage your inventory. |
Date Expired / Date Sold Out | The date each listing expired or sold out. |
Who can use this?
This tool is available to all eRank members.
We'd love to hear what you think of this feature. Feel free to click the button below to check out our Facebook group. Start a discussion, exchange ideas, or ask questions. Someone friendly is always there to help you!