These reports highlight the performance of the top active listings in your shop and areas that may need improvement to help you evaluate and further develop your listings.
Benefits
This information will help you identify your best and worst-performing active listings and give you access to tools that will help you investigate further and edit as needed.
How to use
In the Main Menu, select "Listing Optimization" and then "Listing Audits."
Free members can view their top 50 active listings, Basic members can view their top 200 active listings, Pro members can view their top 4000 active listings, and Expert members can view their top 5000 active listings.
Click the orange "Columns" button on the right side of the page to choose the data you'd like to view.
Use the report to view the following information:
Column | What It Means |
Grade | A letter grade that eRank assigns your listing based on how well we believe it is following Etsy’s best practices. Please note that listing grades are only visible to Basic members, Pro members, and Expert members. |
Listing Title | The title of your listing. |
Listing ID | A unique ID number assigned to your listing by Etsy. |
Total Sales | The number of times your listing has been sold since it was created. |
SKU | A unique ID that you can add to each listing to help manage and keep track of your stock. |
Originally Created | The date your listing was created. |
Last Updated | The date your listing was last modified, sold, or renewed. |
Expiry Date | The date your listing will expire. |
SEO Tips | eRank’s tips for improving your listing. |
Age (Days) | The number of days since your listing was created. |
Visibility Score | A measurement of how well your listing's daily views compare to listings from thousands of other Etsy shops. |
Total Views | The number of views your listing has had since it was originally published on Etsy. |
Tag Count | The number of tags your listing has. Etsy recommends that you utilize all 13 available tags. If a listing has fewer than 13 tags, the number will be highlighted in red. |
Image | The number of images your listing has. Etsy recommends that you utilize all 10 available images. If a listing has fewer than 10 images, the number will be highlighted in red. |
Categories | The category and subcategories you have assigned to your listing. Adding more specific categories will give you more opportunities to match with a search. When you add specific subcategories to your listing, your items are included in all the categories those subcategories are nested within. |
Quantity Available | The total number of units of the item your shop has in stock. |
Item Price | The price of your item. Please note that if the item has differently-priced variations, only the price of the least expensive variation will appear in this column. |
Inventory Value | The total value of all of the units of the item your shop has in stock. |
Listing URL | The link to your listing. This shortened version of the URL is perfect for sharing. |
Tags | All of the tags your listing has. Etsy recommends using all 13 tags.
Click any tag to open our Keyword Tool feature and perform a detailed analysis of the top 100 listings found in Etsy search results for that keyword. Learn more about Keyword Tool here. |
Sort your data using the small gray arrows at the top of each column.
Use the "Filter..." field in the blue bar to filter specific listings.
If your shop has multiple sections, use the dropdown menu to the right to view specific sections of listings.
If you are a Basic member, Pro member, or Expert member, click the orange "Export" button to export or print the list for future reference.
Click the title, "Listing Audit" button, ID, or number under "SEO Tips" on any listing to run an in-depth analysis of its images, tags, description, and more. This feature shows you how well your listing complies with the guidelines found in Etsy’s The Ultimate Guide to Etsy Search and Google Search Essentials.
Click "View on Etsy" to view that listing on Etsy.
Click "Edit on Etsy" to edit that listing on Etsy.
If you have a Google Analytics account connected to your shop, click the orange "Traffic Stats" button to open the Traffic Stats feature, where you can view which keywords are bringing traffic to your Etsy shop.
Click the "Track Changes" button to start tracking any changes to its title, tags, price, quantity available, total views, and total favorites.
Click the orange "Show Changes" button on any tracked listing to view its daily changes since you started monitoring it.
Click the "Stop Tracking" button on any tracked listing if you wish to stop monitoring it.
Who can use this?
This tool is available to all eRank members.
We'd love to hear what you think of this feature. Feel free to click the button below to check out our Facebook group. Start a discussion, exchange ideas, or ask questions. Someone friendly is always there to help you!