How to set up Google Analytics 4 for your Etsy shop

With Google Analytics 4 (GA4) you get enhanced reporting and capabilities that are not available in your Etsy shop stats. GA4 is an excellent addition to sellers who want to know more about their potential buyers, the keywords they used to find your listings, and so much more.

Intended audience: Etsy sellers who have not set up Google Analytics tracking for their Etsy shop.

Assumption: to keep these instructions brief, we are assuming that you have already created a Google Analytics account (let's say for your website) and you just need to create a new property for your Etsy shop.

Steps:

1	Log in to your Google Analytics account here: https://google.com/analytics
2	Click on the `Admin` link at the bottom of the left menu.
3	Click on the `Create Property` button to create a unique tag ID for your Etsy shop. Your tag ID should only be used for your Etsy shop, not for any other website. Do not share your tag ID with anyone.
4	In the Property Name box, enter your shop name and then click the `Next` button.
5	To help Google understand your business, let them know your industry category and business size, then click the `Next` button.
6	Define your business objectives and click the `Create` button.
7	Select the `Web` platform.
8	In the `Set up data stream` pop up you need to enter `www.etsy.com` in the Website URL box, your shop's name in the Stream name box, and then click the Settings icon.
9	IMPORTANT: do not skip this step. You need to click on the `Show advanced settings` link in the Site Search section.
10	In the `Search Term Query Parameter` box enter the value `ga_search_query` and then click the Save button. IMPORTANT: If you do not do this, Google Analytics will not be able to tell you what keywords potential buyers used to find your listings.
11	Click the `Create stream` button.
12	In the `Web stream details` page you will see your Measurement ID. Copy the ID number.
13	Go to your shop's Web Analytics page Paste your Measurement ID into the Web Property ID box. Then click the Save button.

At this point, your new tracking should be working and collecting data. Whenever a buyer looks at one of your listings, you will be able to see it in your Google Analytics real-time reports a few seconds later.

Note: in our tests it took about 15 minutes before we started to see stats.

Testing:

Once you have completed the steps above, go to your Google Analytics page and do the following:

Click on the Reports icon
Select Realtime report
Check the USERS IN LAST 30 MINUTES section
Wait until someone looks at one of your listings

Alternatively, for the tech-savvy people out there, you can check the source code of one of your Etsy listings. You should see something like this:

{
"event": "sellerTrackerEventGA4",
"sellerTrackerID": "G-XXXXXXXXXX",
"sellerTrackerDomain": "etsy.com"
}

For assistance, please reach out to our team: [email protected].