With Shop Info, you can look up any Etsy shop (including your own) and view important stats about its history and sales traffic. You'll also be able to see its most recently updated listings.
Benefits
Use this feature to gain inspiration from successful sellers in your category by analyzing their tags and studying their recent listings. You can also track how well new shops within your niche perform and monitor your own shop’s growth.
How to use
Contents
How to access
In the Main Menu, select "Competitor Research" and then "Shop Info."
You can also access Shop Info via the field at the top of the page in our Top Sellers on Etsy feature.
If you are a Pro member or Expert member, enter any shop’s name (including your own) into the field at the top of the page next to "Find Your Shop" and click the green "Find" button to view important statistics about that shop.
Top of page
Pro members can look up 300 shops per day and Expert members can look up 1000 shops per day.
Use the section at the top of the page to view some important stats about the shop at a glance. Click the "See on Etsy" button below the "Total Sales" module to view the shop on Etsy.
If you're viewing a shop that isn't yours, click the gray star next to the shop's name to add it to your sales comparison list. This can be accessed via our Competitor Sales feature.
Shop Overview
Use this tab to view the following information about any Etsy shop:
Shop Stats
Stat | What It Means |
Active Listings | The number of active listings in the shop. |
Shop Age | The number of years that have passed since the shop opened. |
Avg. Sales/Day | The average number of items the shop has sold each day since it opened. |
Category | The category in which most of the shop's items are listed. |
Handmade | This indicates whether the shop sells handmade products. |
Sales Stats
Stat | What It Means |
Total Sales | The number of items the shop has sold since it opened. A green upward arrow followed by a number on the right indicates the number of sales the shop had the previous day. |
Global Rank | The estimated rank of the shop compared with all other Etsy shops based on the number of items it has sold since it opened. |
Sales Rank (National) | The estimated rank of the Etsy shop compared with other Etsy shops in the same country based on the number of items it has sold since it opened. |
7 Day Sales | How many sales the shop has had over the past seven days. |
30 Day Sales | How many sales the shop has had over the past 30 days. |
Sales History
Use this module to view a bar chart of the shop's sales over the past 15 months.
Recent Listings
Use this module to view the shop's five most recently updated listings. Click "See all listings" to jump to the "Listings" tab (located to the right of the "Shop Overview" tab).
Top Tags
Use this module to view the shop's top five tags. Click "See all tags" to jump to the "Tags" tab (located to the right of the "Listings" tab).
Top Categories
Use this module to view the top categories under which the shop's listings fall.
Listings
Use this tab to view the shop's 100 most recently updated listings. Please note that if the shop has fewer than 100 listings, they will all display here.
View the following information about each listing in the report:
Column | What It Means |
Image | The listing's main image. |
Listing | The title of the listing along with all of its tags.
Click any listing's title to open the Listing Audit feature, where you can run an in-depth analysis of its images, tags, description, and more. Learn more about Listing Audit here
Click any tag to open our Keyword Tool feature and perform a detailed analysis of the top 100 listings found in Etsy search results for that keyword. Learn more about Keyword Tool here. |
Views | The number of views this listing has had since it was originally published on Etsy. |
Favorites | The number of favorites the listing has had since it was originally published on Etsy. |
Est. Sales | The approximate number of times shoppers have purchased the listing. |
Est. Revenue | The approximate amount of revenue the listing has generated. |
Price | The price of the listing. |
Listing Age | The number of days since the listing was created. |
Daily Views | The average number of views per day the listing has had since it was created. |
Last Updated | The date the listing was last modified, sold, or renewed. |
Tags
Use this tab to view all of the tags used in the shop's listings.
Use the data table to view the following information:
Column | What It Means |
Keywords | All of the tags used in the Etsy shop's listings.
To search for a specific tag, click the magnifying glass to the right of the column's header. Then, type the tag into the field that appears next to the icon.
Click any tag to open eRank’s Keyword Tool feature, which helps you find other high-performing keywords related to that term.
Click the star next to any tag to add it to your most recently edited keyword list. Click the three dots to the right of any star to view all of your lists. Here, you can add the term to or remove it from any list using the checkboxes on the left. You can also create new lists and delete lists you no longer need.
Take a shortcut to your keyword lists by clicking the floating green button in the bottom left corner of the page and then clicking any list or "Manage Lists." Drag and drop keywords into your lists here as you research. You can also manage your tracked shops in our Competitor Sales tool by clicking "Tracked Shops."
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Search Trend | These graphs display each keyword’s changes in popularity over the past 15 months. Hover your cursor over the bars of any keyword's graph to see how its search volume has changed over the past 15 months. From this data, you can get a sense of a keyword’s seasonality and whether it is becoming more or less popular. |
Tag Occurrences | How many times the tag appears in your shop’s listings. |
Average Searches* | The average number of searches per month for the keyword, based on the past 12 months of Etsy data. |
Average Clicks* | The average number of clicks the keyword gets per month, based on the past 12 months of Etsy data. |
Average CTR* | The average ratio of clicks to searches the keyword receives per month (shown as a percentage), based on the past 12 months of Etsy data. |
Etsy Competition* | The number of listings that were matched to the keyword. This metric does not include ads or personalized results. |
Google Searches | The estimated number of searches performed on Google each month for the keyword. Google search data is also useful for your website (if you have one) and can help you understand broader user interest levels, keywords, and products.
Please note that, at this time, Google search data is only available for the US.
Click any number in this column to view that keyword's search data on Google Trends. |
*Please note that eRank uses US data to calculate these metrics. This data is color-coded as follows:
Color | What It Means |
Green | The keyword's average monthly searches, average monthly clicks, or CTR is very high. A green Etsy competition bar means that competition with the keyword on Etsy is very low. |
Yellow | The keyword's average monthly searches, average monthly clicks, or CTR is high. A yellow Etsy competition bar means that competition with the keyword on Etsy is low. |
Orange | The keyword's average monthly searches, average monthly clicks, or CTR is low. An orange Etsy competition bar means that competition with the keyword on Etsy is high. |
Red | The keyword's average monthly searches, average monthly clicks, or CTR is very low. A red Etsy competition bar means that competition with the keyword on Etsy is very high. |
How to sort and export your data
Choosing columns to view
Click the "Columns" button on the right side of the page to choose which data you'd like to view.
Click and drag any column to change its position in the report below.
Sorting and filtering data
Sort any column by clicking the small gray arrows to the left of the column's title.
To filter your data, click the green filter icon to the right of a column's header. Here, you can use up to two rules to filter the contents of the column.
Exporting data
If you are a Basic member, Pro member, or Expert member, click the "Export" button on the right side of the page to export the list of keywords for future reference.
Who can use this?
This tool is available to all eRank members. However, please note that some data is only visible to Basic members, Pro members, and Expert members.
We'd love to hear what you think of this feature. Feel free to click the button below to check out our Facebook group. Start a discussion, exchange ideas, or ask questions. Someone friendly is always there to help you!