All too often, we hear about sellers giving up on Etsy because they feel like they are being punished. Some new sellers don't realize that a slow month of sales might actually be affecting most shops in their category.
Competitor Sales allows you to track the estimated daily, weekly, and monthly sales of your competitors' shops.
Benefits
Use Competitor Sales to see how your shop compares to other shops in the same category and get real-time updates.
This feature makes it easy to see if your competitors’ daily, weekly, or monthly sales are increasing or decreasing. This can be especially helpful when you’re experiencing a drop in sales and need to figure out if it’s due to a widespread decline in business within your niche or if your listings need some work. If you track several shops that focus on one niche or trend, this feature can show you when that niche or trend has passed its peak.
Please note that Etsy makes a distinction between sales and orders. Each item purchased from a shop counts as one sale. Example: an order containing three items counts as three sales.
How to use
In the Main Menu, select "Competitor Research" and then "Sales."
Creating your competitor list
Type the name of any active Etsy shop you wish to track into the search field in the green bar. Then, click the orange "Track Shop" button for eRank to add that shop to your competitor list. To make comparing your sales data easy, eRank automatically adds your shop to the list as well.
Customizing your list
Click the orange "Columns" button on the right side of the page to choose the data you'd like to view.
Viewing your list
Use the data table to view each shop’s name, Sales Trend data (its estimated number of monthly sales over the past 15 months, viewable to Pro and Expert members), daily sales total for each of the past seven days, total sales for the week, total sales for the month, and total sales since opening. This list also shows the number of active listings each shop has, along with each shop’s age.
Clicking a shop’s name will take you to our Shop Info feature, where you can view in-depth statistics about that shop.
Click the colored box in the "Graph" column to the right of any shop's name to hide its data from the graph above.
Click the gray circles under the "Flags" column to color-code your tracked shops. This is a great way to group shops into categories that suit your needs.
Click the space underneath the "Notes" column to add a note about any shop. This could be a reminder of what niche the shop is in, where they are located, or any other information that will be helpful to you.
Click any shop's active listings to navigate to our Competitor Listings feature, where you can analyze that shop's most recently updated listings.
Click the "X" next to any shop’s name to delete it from your list.
Sort any column by clicking the small gray arrows to the right of each column title.
Graph
Click the "Graph" button in the green bar to view a line graph measuring the sales of any competitors you are tracking over the past 30 days. This graph also displays how many sales your own shop made over the past 30 days.
Notes
An orange airplane symbol next to a shop’s name indicates that the shop is on vacation.
If you see any negative numbers in a shop’s sales data, please note that returns and cancellations will reduce the total number of sales for a shop on the day they are processed by Etsy. This will reduce the number of sales for that day and as a result, you may occasionally see a negative figure.
Data in this report updates in near real-time, typically within a few seconds of a purchase being made.
Basic members can track up to 5 shops, Pro members can track up to 50 shops, and Expert members can track up to 200 shops. Please note that shops of your own that you have connected to eRank will not be included in this quota.
All sales numbers are based on the EST/New York time zone.
Click the orange "Export as CSV" button on the far right to export your list as a CSV file.
Who can use this?
This tool is available to Basic members, Pro members, and Expert members.
We'd love to hear what you think of this feature. Feel free to click the button below to check out our Facebook group. Start a discussion, exchange ideas, or ask questions. Someone friendly is always there to help you!