Is your desk covered with post-it notes or notebooks filled with keyword ideas? Or do you keep a spreadsheet of keyword ideas and stats that are a pain to keep up-to-date?
You should use Keyword Lists! This feature allows you to save and group keywords alongside their latest search data. Color-code, sort, add notes, and add more keywords as you research.
Benefits
Use this feature to save search terms you find in your keyword research in easily accessible lists.
Compare search data from a variety of marketplaces and make notes. Color-code lists to group them by season, holiday, priority, etc.
How to use
In the Main Menu, select "Keyword Research" and then "Keyword Lists."
You can also click the "Keyword Lists" button at the top of your dashboard.
How to create keyword lists
Click the star next to any tags that appear in the Keyword Tool, Listing Audit or any other pages on eRank that contain keyword data tables. This saves the term to your active keyword list.
Click the three dots to the right of any star to view all of your lists. Here, you can add the term to or remove it from any list using the checkboxes on the left. You can also create new lists and delete lists you no longer need.
Free members can save up to 5 keywords to one list, Basic members can save up to 50 keywords to 25 different lists, Pro members can save up to 50 keywords to 50 different lists. and Expert members can save up to 100 keywords to 100 different lists.
Take a shortcut to your keyword lists anytime by clicking the floating green button in the bottom left corner of the page and then clicking any list or "Manage Lists." Drag and drop keywords into your lists here as you research. You can also manage your tracked shops in our Competitor Sales tool by clicking "Tracked Shops."
Once you're in the Keyword Lists tool, you can view all of your lists in the panel on the left side of your screen.
Click the green "New List" button at the top of the panel to create a new list. Use the pop-up window that appears to add a name, add a note (optional), and color-code it using any of the colored "labels" provided (optional).
Hover your cursor over any list's name and click the three dots that appear to the right of it to edit its name, note, or label, or delete the list.
How to view and edit keyword lists
Click any list to display all of its keywords.
Click the first dropdown menu above the keyword data table to choose which marketplace you'd like to view data from.
Click the drop-down menu next to it to select which country you would like to view data from.
Use the keyword data table to view the following information:
Column | What It Means |
Keywords | The keywords you've added to the list.
Click the "X" to the right of any term to remove it from the list. |
Search Trend | These graphs display each keyword’s changes in popularity over the past 15 months. Hover your cursor over the bars of any keyword's graph to see how its search volume has changed over the past 15 months. From this data, you can get a sense of a keyword’s seasonality and whether it is becoming more or less popular. |
Char. Count | The number of characters in each keyword, including spaces and punctuation. |
Avg. Searches* | The average number of searches per month for each keyword, based on the past 12 months of Etsy data. |
Avg. Clicks* | The average number of clicks each keyword gets per month, based on the past 12 months of Etsy data. |
Avg. CTR* | The average ratio of clicks to searches each keyword receives per month (shown as a percentage), based on the past 12 months of Etsy data. |
Etsy Competition* | If you chose Etsy for a marketplace, use this column to see the number of listings that were matched to each keyword. This metric does not include ads or personalized results. |
Google Searches | The estimated number of searches performed on Google each month for each keyword. Google search data is also useful for your website (if you have one) and can help you understand broader user interest levels, keywords, and products.
Please note that, at this time, Google search data is only available for the US.
Click the arrow icon next to any number to view that keyword's search data on Google Trends. |
*This data is color-coded as follows:
Color | What It Means |
Green | The keyword's average monthly searches, average monthly clicks, or CTR is very high. A green Etsy competition bar means that competition with the keyword on Etsy is very low. |
Yellow | The keyword's average monthly searches, average monthly clicks, or CTR is high. A yellow Etsy competition bar means that competition with the keyword on Etsy is low. |
Orange | The keyword's average monthly searches, average monthly clicks, or CTR is low. An orange Etsy competition bar means that competition with the keyword on Etsy is high. |
Red | The keyword's average monthly searches, average monthly clicks, or CTR is very low. A red Etsy competition bar means that competition with the keyword on Etsy is very high. |
To change the name of your list, click the pencil and paper icon to the right of its current name.
To edit a note you've added to the list, click the pencil and paper icon to the right of the current note.
Click the green "Add Keyword" button on the right side of the page to add one or more new keywords to your list.
How to sort, filter, and export keyword lists
Use the "Search" field above the table to search for a specific keyword within your list.
Sort any column by clicking the small gray arrows to the right of the column's title.
To filter your data, click the filter icon to the right of a column's header. Here, you can use up to two rules to filter the contents of the column.
Click the columns button to the right of the marketplace and country dropdown menus to choose the data you'd like to view. Click and drag any column to change its position in the table below.
If you are a Basic member, Pro member, or Expert member, click the export button to the left of the green "Add Keyword" button to export, copy, or print the list for future reference.
How to use the Listing Builder
Click the "Listing Builder" button in the top right corner of your screen to open the Listing Builder. This feature provides a convenient place for you to draft your listings' titles and tags.
Click underneath "Listing Title" to draft a title for your listing. Then, click the copy icon on the right to copy it to your clipboard.
To add tags to the Listing Builder, check the box to the left of any keyword(s) in your list that you wish to include. Then, click the "Add to Listing Builder" button in the pop-up that appears below the list to add it to the feature. You can also click the green "Copy" button next to it to copy the term(s) directly to your clipboard, or the "Delete" button to delete the keyword from your list.
Once your tags are in the Listing Builder, click the copy icon on the right to copy them to your clipboard.
Who can use this?
This feature is available to all eRank members.
Please note that the Basic plan was introduced during COVID-19 as a temporary measure to support sellers. In August 2025, we retired the Basic plan to adapt to Etsy’s new API pricing and continue offering powerful, reliable tools. Rest assured, if you are a Basic member, you will remain on your current plan indefinitely unless you decide to cancel or upgrade.
We'd love to hear what you think of this feature. Feel free to click the button below to check out our Facebook group. Start a discussion, exchange ideas, or ask questions. Someone friendly is always there to help you!