The Keyword Tool is dedicated to helping people find keyword ideas for their product listings on various platforms. It performs a detailed analysis of the top 100 listings found in search results for any keyword you choose on a variety of different selling platforms.
Benefits
This feature provides you with data based on how shoppers search in various marketplaces. It also gives you insight into your competitors’ listings on Etsy. Use it to see how they write their titles, which tags they use, how they price their items, and how many views and hearts (favorites) their listings get.
This feature works on a near-match basis (similar to how Etsy search works). This means that the information in the stats sections at the top of the page includes singular, plural, and other very close variations of any keyword. For example, searching "mom gift" will retrieve stats for "mom gift," "gift for mom," "mom gifts," and so on. Synonyms (ex: mother) and international spelling variations (ex: mum) are not supported.
How to use
Contents
Here are three ways to access Keyword Tool:
Type any keyword into the "Enter Keywords" field at the top of the page and click the green lookup button on the right.
Click the "Keyword Tool" button at the top of your dashboard.
In the Main Menu, select "Keyword Research" and then "Keyword Tool."
eRank supports other marketplaces as well, including selling platforms such as eBay and Amazon! Click the dropdown menu in the search bar at the top of the page to see all of the marketplaces that eRank provides data for. Choose the marketplace you'd like to search or click "All" to search all marketplaces.
Type any keyword into the "Enter Keywords" field in the search bar and use the drop-down menu on the right to select which country you would like to view data from. Select "GLO" to view global data.
Then, click the green lookup button to view that term's keyword data.
Scroll down to view and access any keywords you've previously searched with this tool.
Click the star next to any keyword to add it to your current Keyword List. Alternatively, you can click the three dots to the right of any star to add the term to any list of your choosing.
Click "Clear all" to clear your search history.
For your convenience, your keyword lists are displayed below your search history.
Search Metrics
High Conversion! badge: this indicates that a large number of shoppers have purchased listings containing the keyword you searched within the past 30 days.
Trending in Search! badge: this indicates that the keyword you searched has been popular in Etsy search over the past week.
Use these three sections to view the following information about the keyword you searched:
Metric | What It Means |
Keyword Statistics | Use this chart to view the keyword’s average number of searches and clicks per month, as well as its click-through rate (ratio of clicks to searches, abbreviated as CTR). These figures are based on the past 12 months of data. If you chose to view keyword data from Etsy, you can also view the keyword’s estimated competition.
If the keyword you entered is trending, "TRENDING" will display underneath its average CTR. Keywords with a high number of clicks and/or a high CTR tell us that buyers are interested in the search results that they are seeing. These keywords may generate more views and sales than other choices.
If you'd prefer to view Keyword Statistics for the specific term you entered and exclude near matches, toggle the button in the top right corner of this section. Example: if you search "mom gift," "gift for mom" and "mom gifts" are some near matches for this term. |
Search Trend | Use this interactive chart displaying search trends on Etsy, Google, Amazon, and eBay to gain insight into how the keyword has performed over the past 15 months. Click anywhere on the blue line to view the selected platform's total number of searches for that keyword on a specific day. |
Searchers by Country | Use this chart to view the location of the people who have searched for the keyword. |
How to sort and utilize the data tables
Below these three sections are four different data tables and additional information that will help you determine whether or not you should use the keyword you entered in your shop's SEO. Here are some tips for sorting and utilizing the tables.
Choosing columns to view
Click the "Columns" button on the right side of the page to choose the data you'd like to view. Click and drag any column to change its position in the table below.
Sorting, filtering, and exporting data
Sort any column by clicking the small gray arrows to the left of the column's title.
To filter your data, click the green filter icon to the right of a column's header. Here, you can use up to two rules to filter the contents of the column.
If you are a Basic member, Pro member, or Expert member, click the "Export" button on the far right to export, copy, or print the data for future reference.
Adding keywords to lists
Click the star next to any keyword to add it to your most recently edited keyword list.
Click the three dots to the right of any star to view all of your lists. Here, you can add the term to or remove it from any list using the checkboxes on the left. You can also create new lists and delete lists you no longer need.
Take a shortcut to your keyword lists by clicking the floating green button in the bottom left corner of the page and then clicking any list or "Manage Lists." Drag and drop keywords into your lists here as you research. You can also manage your tracked shops in our Competitor Sales tool by clicking "Tracked Shops."
Copying and pasting keywords
Want to copy some of the keywords you see and paste them into a listing? Just check the box to the left of your term(s) of choice and click the floating "copy" button that appears at the bottom of the page. This will save the terms to your clipboard, separated by commas.
Keyword Ideas
Use this tab to view the keyword’s search data as well as search data for related terms. The data the table displays depends on which marketplace you've chosen.
Column | What It Means |
Keywords | These are high-ranking search terms associated with the keyword you entered. |
Search Trend | These graphs display each keyword’s changes in popularity over the past 15 months. Hover your cursor over the bars of any keyword's graph to see how its search volume has changed over the past 15 months. From this data, you can get a sense of a keyword’s seasonality and whether it is becoming more or less popular. |
Tag Occurrences | The number of times eRank found tags containing each keyword in the top 100 listings that were analyzed. |
Chars. | The number of characters in each keyword, including spaces and punctuation. |
Avg. Searches* | The average number of searches per month for each keyword, based on the past 12 months of Etsy data. |
Avg. Clicks* | The average number of clicks each keyword gets per month, based on the past 12 months of Etsy data. |
Avg. CTR* | The average ratio of clicks to searches the keyword you searched receives per month (shown as a percentage), based on the past 12 months of Etsy data. |
Etsy Competition* | If you chose Etsy for a marketplace, use this column to see the number of listings that were matched to each keyword. This metric does not include ads or personalized results. |
Google Searches | The estimated number of searches performed on Google each month for each keyword. Google search data is also useful for your website (if you have one) and can help you understand broader user interest levels, keywords, and products.
Please note that, at this time, Google search data is only available for the US.
Click the arrow icon next to any number to view that keyword's search data on Google Trends. |
*This data is color-coded as follows:
Color | What It Means |
Green | The keyword's average monthly searches, average monthly clicks, or CTR is very high. A green Etsy competition bar means that competition with the keyword on Etsy is very low. |
Yellow | The keyword's average monthly searches, average monthly clicks, or CTR is high. A yellow Etsy competition bar means that competition with the keyword on Etsy is low. |
Orange | The keyword's average monthly searches, average monthly clicks, or CTR is low. An orange Etsy competition bar means that competition with the keyword on Etsy is high. |
Red | The keyword's average monthly searches, average monthly clicks, or CTR is very low. A red Etsy competition bar means that competition with the keyword on Etsy is very high. |
If you are a Free member, you can view one row of keyword data in this section. To upgrade your plan and view the remaining data, click the blue "View eRank Plans" button at the bottom of this page.
Filter | What It Does |
Match: Default | This shows you related keyword searches according to their relevancy to the word(s) you entered. |
Match: Phrase | This shows you related keyword searches that include the word(s) you entered. |
Match: Exact | This shows you related keyword searches that include the words you entered in the order you entered them (this filter is useful if you're viewing data for a multi-word term). |
Match: Broad | This shows you related keyword searches that include at least one word from the words you entered (this filter is also useful if you're viewing data for multi-word term). |
Use the green "Include Keyword +" and "Exclude Keyword +" buttons to include additional terms and/or exclude terms in your results.
Toggle the button to the right of the dropdown menu above the table to display just the tags found in the 100 listings eRank analyzed for the keyword you entered.
Near Matches
Click this tab to view all of the near-match terms eRank analyzed for the keyword you entered.
Search Results Analysis (Etsy only)
Click this tab to view the keyword's SERP stats. You can also view a word cloud of popular related tags and the most popular categories, price ranges, and processing times of listings containing that keyword.
Search Results Analysis
Use this section to view the following information:
Section | What It Means |
Listings Analyzed | The number of listings with the keyword you entered that eRank analyzed. Unless there are fewer than 100 listings containing that particular keyword, eRank will always analyze 100 listings. |
Average Price | The average price of each listing in the top 100 listings found in Etsy search results for the keyword you entered (converted to USD if listed in another currency). |
Average Heart | The average number of hearts (favorites) each listing has in the top 100 listings found in Etsy search results for the keyword you entered. |
Total Views | The total number of views each listing has in the top 100 listings found in Etsy search results for the keyword you entered. |
Avg. Views | The average number of views each listing has in the top 100 listings found in Etsy search results for the keyword you entered. |
Avg. Daily Views | The average number of daily views each listing has in the top 100 listings found in Etsy search results for the keyword you entered. |
Avg. Weekly Views | The average number of weekly views each listing has in the top 100 listings found in Etsy search results for the keyword you entered. |
Most Popular Tags
Use this section to view a word cloud of the most commonly used tags found in the top 100 listings for the keyword you entered. Click any tag to open a new Keyword Tool page for that term.
Most Popular Categories
Use this section to view the top five categories (and subcategories) in which the keyword appears, based on the current top 100 listings containing it.
Price Range
Use this section to view the price range of the top 100 listings found in Etsy search results for the keyword you entered. Hover your cursor over the chart to see the number of listings found at various price points. Use this data to price your products competitively. If possible, price your items the same as or less than the majority of the listings featured in the graph.
Processing Times
Use this section to view the different amounts of time he top 100 listings found in Etsy search results with this keyword require to prepare and ship. Hover your cursor over the chart to see the number of listings found at various processing times. Use this data to help determine appropriate processing times for your items. If possible, set the processing times for your items to be the same as or shorter than the processing times of most of the listings featured in the graph.
Top Listings (Etsy only)
Click this tab to view the top 100 listings found in Etsy search results for the keyword you entered. Assess your competitors’ titles, tags, listing age, views, and more.
eRank displays the following information for each listing:
Column | What It Means |
Rank | This is where each listing will appear on the page for an Etsy user (without personalization and localization). |
Image | Each listing's thumbnail image. |
Shop/Listing | Each shop's name and the title of its listing.
Click any title to open our Shop Info tool and view more information pertaining to the shop and where it ranks.
Click any listing's title to open the Listing Audit feature, where you can run an in-depth analysis of its images, tags, description, and more.
Click any tag to look up that term in the Keyword Tool.
Click the star next to any keyword to add it to your most recently edited keyword list. Click the three dots to the right of any star to view all of your lists. Here, you can add the term to or remove it from any list using the checkboxes on the left. You can also create new lists and delete lists you no longer need.
|
Listing Age | The number of days since each listing was created. |
Total Views | The number of views each listing has had since it was created. |
Daily Views | The average views per day each listing has had since it was created. |
Estimated Sales | The approximate number of sales made over the life of each listing. |
Price | The price of each item (converted to USD if listed in other currency). |
Estimated Revenue | The approximate amount of revenue made over the life of each listing. |
Hearts | The total number of hearts (favorites) each listing has had since it was created. |
Marketplaces
Click this tab to view search data about the keyword you entered from other popular marketplaces.
eRank displays the following information for each marketplace:
Column | What It Means |
Marketplace | The name of each marketplace. To search for a specific marketplace, click the search icon to the right of the column's header. Then, type the marketplace's name into the field that appears next to the icon. |
Search Trend | These graphs display the changes in popularity of the keyword you entered in each marketplace over the past 15 months. Hover your cursor over the bars of any keyword's graph to see how its search volume has changed over the past 15 months. From this data, you can get a sense of a keyword’s seasonality and whether it is becoming more or less popular. |
Avg. Searches* | The average number of searches per month for the keyword you searched, based on the past 12 months of Etsy data. |
Avg. Clicks* | The average number of clicks the keyword you searched gets per month, based on the past 12 months of Etsy data. |
Avg. CTR* | The average ratio of clicks to searches the keyword you searched receives per month (shown as a percentage), based on the past 12 months of Etsy data. |
*This data is color-coded as follows:
Color | What It Means |
Green | The keyword's average monthly searches, average monthly clicks, or CTR is very high. |
Yellow | The keyword's average monthly searches, average monthly clicks, or CTR is high. |
Orange | The keyword's average monthly searches, average monthly clicks, or CTR is low. |
Red | The keyword's average monthly searches, average monthly clicks, or CTR is very low. |
About the data
Etsy and other marketplaces do not disclose their keyword search and click volumes. We get our data from leading 3rd party data analytics companies that are used by many Fortune 500 businesses. To ensure the highest possible accuracy, the search volume, click, and click-through rates are based on the search behavior of millions of users who have opted in to share their data. While great effort goes into making sure these numbers are as accurate as possible, they should be regarded as estimates. The numbers reported here may differ from what other companies provide due to different data collection methodologies and data providers.
Who can use this?
This tool is available to all eRank members. Free members can look up 5 keywords per day, Basic members can look up 100 keywords per day, Pro members can look up 200 keywords per day, and Expert members can look up 500 keywords per day. However, please note that some data is only visible to Basic members, Pro members, and Expert members.
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