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Category Report

View an analysis of any Etsy category's activity (i.e., what's selling, who's buying, etc.) in the U.S. based on the past 12 months of data.

Laura Cronin avatar
Written by Laura Cronin
Updated yesterday

The Category Report shows you what's selling and who's buying in each of Etsy's 15 product categories in the United States. View an analysis of the activity in each one that's based on the past 12 months of U.S. data. View the average price of the items sold in each category as well as each category's top subcategories, most clicked shops, most searched keywords, and most clicked keywords. This report also provides age, gender, and location breakdowns of the U.S. buyers in each category.

Benefits

Use this feature to research your competition and learn about the buyers in your category(ies) of choice. Explore popular shops and keywords and gain insight into the people who purchase from each category.

How to use

In the Main Menu, select "Competitor Research" and then "Category Report."

Click any category to view an analysis of its activity over the past 12 months.

A clickable list of Etsy's 15 product categories. They are as follow: Accessories, Arts and Collectables, Bags and Purses, Bath and Beauty, Books, Movies, and Music, Clothing, Craft Supplies and Tools, Electronics and Accessories, Home and Living, Jewelry, Paper and Party Supplies, Pet Supplies, Shoes, Toys and Games, and Weddings.

Use the search bar in the top right corner of the page to look up another category after you're finished viewing this one.

View the average price of an item sold in the category you searched in the top left corner of the page. This figure tells you approximately how much shoppers are willing to spend on an item in this category.

The top of the page in eRank's Category Report tool after searching the Home and Living category. The average price of an item sold in this category at the time this screenshot was taken was $15.67.

Top Subcategories in Accessories

Use this section to view the most popular subcategories nested within the category. Click any subcategory to view its report.

A clickable list of the top subcategories nested within Home and Living -- Home Decor, Kitchen and Dining, Outdoor and Gardening, Spirituality and Religion, Lighting, Furniture, Storage and Organization, Bedding, Office, and Food and Drink.

Age Breakdown of Buyers

Use this section to view the distribution of buyers' ages in the category.

A breakdown of the ages of all of the U.S. buyers in the Home and Living category (in percentages).

Gender Breakdown of Buyers

Use this section to view the distribution of buyers' genders in the category.

A breakdown of the genders of all of the U.S. buyers in the Home and Living category (in percentages).

Most Clicked Shops

Use this section to view the most frequently clicked shops in the category.

Click any shop's name to open our Shop Info feature, where you can view important statistics about the shop, see where it ranks, and gain insight into its success.

Click the star next to any shop's name to add it to your list of tracked shops in our Competitor Sales tool.

A list of the top 10 most clicked shops in Home and Living.

Most Searched Keywords and Most Clicked Keywords

Use these sections to view the most frequently searched and most frequently clicked keywords in the category.

Click any term to open our Keyword Tool feature, where you can perform a detailed analysis of the top 100 listings found in search results for the term on your platform of choice.

Click the star next to any term to add it to your most recently edited keyword list.

Click the three dots to the right of any star to view all of your lists. Here, you can add the term to or remove it from any list using the checkboxes on the left. You can also create new lists and delete lists you no longer need.

Take a shortcut to your keyword lists by clicking the floating green button in the bottom left corner of the page and then clicking any list or "Manage Lists." Drag and drop keywords into your lists here as you research. You can also manage your tracked shops in our Competitor Sales tool by clicking "Tracked Shops."

A list of the top 10 most searched keywords in Home and Living. The number of times each keyword was searched in the U.S. over the past 12 months is listed on the right.
A map displaying the percentage of sales that come from each state in Home and Living. Each state's sales percentage and average order value is listed on the right.

Location Breakdown of Buyers

Use this section to see where the U.S. buyers in the category you searched live. Hover your cursor over any state to see what percentage of the category's total sales the buyers living there comprise.

Who can use this?

This tool is available to all eRank members. However, please note that Free members and Basic members can only view limited data.

We'd love to hear what you think of this feature. Feel free to click the button below to check out our Facebook group. Start a discussion, exchange ideas, or ask questions. Someone friendly is always there to help you!

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