eRank's got a lot of tools! We thought it might be helpful to list them here for you, briefly describe what each does, and let you know when each might come in handy.
Click the links beneath any tool's name to give it a try or read more about it.
Listing Optimization
Tools and reports related to your Etsy listings
Name | What it does | When to use it |
Listing Audits
| These provide a detailed overview of all your active listings (Title, SKU, Last Updated and Expiry Dates, SEO Tips, Age, Visibility Score, Total Views, Tag Count, Image Count, and more).
The "Listing Audit" button provides a comprehensive analysis of all aspects of any active Etsy listing: title, stats, attributes, tags, description, and more. It makes it easy for you to assess each component of your listing and learn the basics of SEO. | These are handy to quickly check any listing’s stats.
When you want to:
|
Health Check
| This lets you view any listings in your shop that are missing key components, contain potential spelling issues, or contain one-word tags. | View, at a glance, which of your listings may need to be revised. Choose to audit your listings to learn more or edit them on Etsy. |
AI Listing Helper
| This utilizes the power of AI to help you create titles, tags, and descriptions for your Etsy listings. | This is helpful when you’re suffering from a case of writer’s block and need inspiration. |
Compare Listings
| This provides a side-by-side comparison of up to four listings at a time, whether your own or a competitor’s. | This is handy when you are trying to figure out why some listings perform better than others. |
Changes
| This takes a daily snapshot of your listing's title, tags, main image, price, views, favorites, inventory, and more. | Before making changes to your SEO (especially titles and tags), activate “Track Changes” to monitor how your edits impact your listings. If an edit impacts sales, use this to restore what you changed.
This feature is also ideal for A/B testing. |
Draft Listings
| This provides a high-level overview of all your draft listings, each with a Listing Audit button for comprehensive analysis and SEO suggestions. | View all your drafts and quickly spot which ones have issues and need SEO work. Use this to avoid publishing listings with embarrassing mistakes! |
Inventory (linked in "Shop Stats" section on Dashboard)
| This reports the quantity, price, and inventory value for your active Etsy listings. | This is essential when you're selling products in person that you also offer on Etsy!
It's also handy when you need to know the total value of your active inventory. |
Competitor Research
Reports related to your Etsy competitors
Name | What it does | When to use it |
Competitor Sales
| Tracks your competitors’ estimated daily, weekly, monthly, and total number of sales. | Helpful to spot trends in your niche and successful competitors you can learn from.
When your sales are slow, use this to see whether theirs are, too.
Research seasonal buying trends in your niche. |
Top Sellers on Etsy
| Shows you Etsy’s Top 100 shops by sales volume. | Perfect for doing competitor research. |
Shop Info
| Shows you important statistics about any Etsy shop (including your own), and where it ranks, so you can gain insight into its success. | Perfect for "deep-diving" specific competitors' shops. |
Competitor Listings
| Displays your competitors' most recently updated and most-recently sold listings. | When you want to know what’s selling in your niche, use this tool to discover product trends.
Helpful for researching new products to make and sell. |
Competitor Tags
| Lists the most commonly used tags found in your competitors' most recently updated and sold listings. | Saves time if you need keywords when composing a listing title and tags.
When you're working on SEO, use this to get keyword ideas. Clicking any stars will save them to a Keyword List so you can research them later. |
Keyword Research
Tools to streamline your SEO research
Name | What it does | When to use it |
Keyword Tool
| Performs a detailed analysis of the top 100 listings found in Etsy search results for any keyword you choose – search trends over time, related keywords, popular tags, price ranges, competition levels, and more.
Frees you from sticky notes covered in crossed-out keywords! | Use this when you are looking for new keywords to optimize your Etsy listings. Save interesting keywords as you spot them for doing future product and keyword research. Meanwhile, it records, monitors, and updates stats on keywords for optimizing your existing and new listings. |
Bulk Keyword Tool
| Does what Keyword Tool does, 20 keywords at once! | When doing a lengthy session of keyword research for your Etsy listings, use this to save time. |
Keyword Lists
| Allows you to save and group keywords alongside their latest search data. Color-code, sort, add notes, and add more keywords as you research. | Use this feature to save search terms you find in your keyword research and group them together in easily-accessible lists. |
Compare Keywords
| Provides a side-by-side comparison of the traffic stats of up to four keywords at once. Displays Etsy and Google competition, average clicks, average click-through rate, and more. | To save time, use this feature to evaluate your keywords in batches. Identify keyword seasonality and gain insight into trends over time. |
Rank Checker
| Reveals what an Etsy shopper’s search results would be without Etsy’s context-specific ranking (personalization) or ads. Shows results for your shop, any shop you choose, and top-ranking shops, worldwide or by country. Also displays tags and stats for the top 500 listings that rank for the term you chose. | Use this to learn where your items rank for a keyword to the average Etsy shopper.
See details of the highest-ranked listings to help you evaluate how optimized your competition is. |
Bulk Rank Checker
| Searches Etsy to find where your listings rank for up to 20 keywords. | Perfect for keeping an eye on your top 20 superstar keywords and discovering which of your listings rank the best! |
Shop Insights
Tools and reports related to your Etsy shop
Name | What it does | When to use it |
Traffic Stats
| Shows you how shoppers are finding your listings through Etsy search, Etsy Ads, Pinterest, Facebook (and Google Analytics if you’ve connected it to eRank). | When doing SEO, use this to learn what search terms were used to find your listing and to see how well that listing ranked for each search term. |
Spotted on Etsy
| Reports which of your listings eRank found among the first 100 Etsy search results for specific keywords – both those you’ve chosen and also keywords eRank monitors for other sellers. | Use this when working on SEO. Learn which keywords you are ranking for on Etsy
Discover new keywords and track changes in your listings’ rankings over time. |
Tag Report
| Lists each tag in your active listings alongside its stats: how often you’ve used it, how much competition it has, 15 months of search-trend history, and more! | Ideal for when you are optimizing your listings and want to add more diverse tags in order to attract more buyers. |
Sales Map
| Shows all countries and US states to which you’ve shipped so far. | Fun tool for motivation and a pat on the back! See all the places your orders have gone. |
Spell Checker
| Flags any tags with spelling errors; also enables you to create your own “Safe List” of niche-specific terms that would otherwise be flagged by eRank as misspelled. | Every time you sign in, your eRank Dashboard reports if Spell Checker has detected misspellings in your tags. Or access from Main Menu > Shop when you want a quick spellcheck of any new tags. |
Delivery Status
| For all your shipments that have tracking, this shows you which packages have been delivered, are still in transit, or may be stuck somewhere. | Use regularly so you can promptly notify buyers when shipments run late. Our Etsy-shopper surveys tell us such updates help keep buyers coming back. |
Sales Report (linked in "Sales" section of Dashboard)
| Provides a high-level overview of your orders for any given timeframe. | Review how your sales have trended since you opened your shop.
Useful for those of you who turn Etsy ads on and off daily. |
Trends
Reports that help you stay on the leading edge of trends!
Name | What it does | When to use it |
Trend Buzz
| Delivers daily, weekly, and monthly updates on the most-searched keywords on Etsy, Amazon, eBay, and dozens of other websites. For Etsy, displays data drawn from any of seven countries. | Use this to spot the start of trends (and which might be ending).
Troubleshoot why your shop’s traffic rises or drops at certain times of the year.
Perfect for planning seasonal keyword strategy. |
Monthly Trends
| Displays the most popular shopper search terms on Etsy by category, displayed alongside 15 months of historical data for each keyword. | Indispensable when working on your shop’s SEO, doing keyword research, and forecasting what’s likely to be popular over the next few months. |
Tools
Features to help you grow your Etsy shop!
Name | What it does | When to use it |
Profit Calculator
| Calculates the cost of creating and selling your items to help you predict and assess your profit margins. | Use this to avoid selling your products at a loss. |
ROI Calculator
| Calculates your Etsy Ads return on investment (ROI). | This helps you determine whether paying for Etsy ads is worth it for your business. |
Category Tool
| Shows you the most relevant and popular product categories for a given keyword. | Optimizing a product for Etsy search? Finding the most relevant category for your product helps Etsy identify it as a match for that particular shopper search. |
Calendar
| Highlights significant dates of the year that impact sales. For any given month it shows the previous year’s top keywords for that month. | Useful throughout the year as you plan your marketing, product development, and adjust seasonal SEO in advance of major holidays and events. |
Shortcut Button
| Provides a browser-button shortcut that takes you from any Etsy shop or listing straight to an eRank analysis of it with just a click. | Perfect for when you’re browsing Etsy and discover a shop or listing you’re curious about and would like to know more. |
Sites
Tools and reports for assessing 10+ million websites around the world: their traffic stats, activity and practices
Name | What it does | When to use it |
Site Info
| Shows you how 10+ million websites around the world get their traffic; reveals their backlinks, SEO keywords, and more. | Use this whenever you’re curious about how popular a website is and how visitors discover it.
Useful when researching how to get traffic to a website you own in the same niche. |
Site Lists
| Saves your “Compare Sites” research in lists so you can access them any time with just a couple of clicks. | Perfect for monitoring competitors off-Etsy, and to track the stats of a specific industry or niche. |
Compare Sites
| For up to ten marketplaces at once, lets you compare their historical ranks, popularity metrics, and traffic sources. | Use this to choose your next platform when you’re ready to branch out from Etsy.
Also ideal for comparing your own website's stats with those of your competitors. |
Your eRank
Name | What it does | When to use it |
Dashboard
| This is your home base! Shows you a high-level overview of your Etsy shop. Highlights any issues eRank sees with your listings, how well your competitors are doing, where we've spotted your listings lately, and lots more. | Use it every day or so to check whether your listings have any issues, stay on top of your competitors, upcoming events, and what’s trending. |
Settings
| Here is where you'll find all your options for customizing, changing, and managing your eRank account. | When you want to change your email or password; connect or remove shops from your account; look at invoices; upgrade, downgrade or cancel your eRank subscription; customize your Marketplace and Category preferences, and more! |
Shop Avatar (matches your Etsy shop icon) | Lets you quickly switch between all the shops you’ve connected to eRank, connect a new shop, or log out. | Use this to switch between your shops with just a click; to connect new shops; and to log out of eRank. |
Messenger (little blue smiley icon) | Floats in the bottom right corner of every eRank page. | Whether you’d like help with a tool or to make a suggestion, use this to chat with our friendly customer support team. |
More eRank resources
Community and education
Name | What it does | When to use it |
eRank's Blog
| 150+ articles written specifically for Etsy sellers and eRank users! | Looking for eRank tool tutorials? Want tips from top Etsy sellers and coaches? Insight into what’s trending – and which trends are ending? Get that and much more in eRank’s blog. |
eRank on YouTube | 200+ videos that present much of the same content that eRank’s blog does and more, all in audible form. And on Thursdays at 2pm ET, join our Etsy experts for weekly wide-ranging live Q&As. | When you’d prefer to listen to our experts and watch as they step you through how to use eRank tools to grow your online business. |
eRank's private Facebook community | Hosts an active community of 24,000+ eRank members around the world. | Whenever you have a question about your Etsy shop or using eRank, want to exchange ideas, or start a discussion, someone friendly is always around! |