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eRank Toolbox

A list of all of eRank’s tools and how they can be used to help you grow your Etsy business.

Written by Laura Cronin

eRank has a lot of tools! We thought it might be helpful to list them here for you, briefly describe what each one does, and let you know when each one might come in handy.

Click the links beneath any tool's name to give it a try or read more about it.

Your eRank Account

New to eRank? Start by checking out the following:

Name

What it does

When to use it

Dashboard

This is your home base! Your dashboard shows you a high-level overview of your Etsy shop. It highlights potential issues with your listings, your competitors' recent sales, the latest keywords your items have ranked for, and lots more.

Use it every day to check whether your listings have any issues and stay on top of your competition, upcoming events, and current trends.

Settings

This is where you'll find all your options for customizing, changing, and managing your eRank account.

Visit this page when you want to change your email or password, connect or remove shops from your account, look at invoices, change your eRank subscription, and more!

Shop Avatar

(matches your Etsy shop icon)

This lets you quickly switch between all the shops you’ve connected to eRank, connect a new shop, or log out.

Use this to switch between your shops, connect new shops, and log out of eRank.

The eRank shop's shop avatar. It's the eRank logo (a white, cursive letter E on a green background).

Messenger Icon

This little icon with the eRank logo on it floats in the bottom right corner of every eRank page.

If you're learning how to use a tool and need some help (or if you'd just like to give us feedback about a tool), use this to chat with our friendly customer support team.

The messenger icon in the bottom righthand corner of every eRank page. This one is on the Dashboard.

Keyword Research

Here are some tools designed to simplify your SEO research process:

Name

What it does

When to use it

Keyword Tool

This tool performs a detailed analysis of the top 100 listings found in Etsy search results for any keyword you choose. View search trends over time, related keywords, popular related tags, a price range for listings with the keyword you searched, and more.

Use this when you are looking for new keywords to optimize your Etsy listings. Save keywords that are relevant to your items as you spot them. We update our keyword stats regularly, so you always have access to the most current data.

Bulk Keyword Tool

This tool is similar to the Keyword Tool, but you can plug in up to 20 different keywords at once!

Use this to save time

when you're doing a lengthy session of keyword research for your Etsy listings.

Keyword Lists

This tool allows you to save and group keywords alongside their latest search data. Color-code, sort, add notes, and add more keywords as you research.

Use this feature to save search terms you find in your keyword research and group them in easily-accessible lists.

Rank Checker

This tool reveals what an Etsy shopper’s search results would be without Etsy’s context-specific ranking (personalization) or ads. It shows high-level data for any shop you choose (including your own). View worldwide data for any keyword and shop, or choose a specific country to view data for. It also displays tags and stats for the top 500 listings that rank for the term you chose.

Use this to learn where your items rank for the average Etsy shopper for up to 10 keywords.

Check out the highest-ranked listings to evaluate how optimized your competition is.

Competitor Research

Here are some tools designed to help you learn more about your shop's competition on Etsy:

Name

What it does

When to use it

Competitor Sales

This tool tracks your competitors’ estimated daily, weekly, monthly, and total sales.

Use this to spot trends in your business's niche and find successful competitors you can learn from.

When your sales are slow, use it to see if theirs are, too.

Top Sellers on Etsy

This tool shows you Etsy’s Top 100 shops by sales volume.

Use this for competitor research. Gain inspiration from successful shops in your category. View their total sales and monthly sales over the past 15 months.

Shop Info

This tool shows you important statistics about any Etsy shop (including your own) and where it ranks, so you can gain insight into its success.

This is perfect for "deep-diving" specific competitors' shops.

Category Report

This tool shows you an analysis of any Etsy category's activity (i.e., what's selling, who's buying, etc.) in the U.S., based on the past 12 months of data.

Use this to view each category's top subcategories, most clicked shops, most searched and most clicked keywords, and breakdowns of the ages, genders, and locations of all of the U.S. buyers within that category over the past 12 months.

Listing Optimization

Here are some tools designed to help you analyze and manage your Etsy listings:

Name

What it does

When to use it

Listing Audit

Available in many of eRank's tools, the "Listing Audit" button provides a comprehensive analysis of all aspects of any active Etsy listing (please note that you can also audit your own drafted listings): title, stats, attributes, tags, description, and more. It makes it easy for you to assess each component of your listing and learn the basics of SEO.

Use this when you want to:

  • View or edit the listing on Etsy

  • Improve your listing’s search discoverability and rank on Etsy

  • Analyze other sellers' listings to see how they have optimized their listings

Listings

This lets you view your top listings and manage your drafted, expired, and sold out listings. You can also preview your listings' thumbnails here.

The "Track Changes" function takes daily snapshots of the stats of each of the listings you choose to track.

Use the "Active" report to identify your best and worst-performing recently updated listings and access tools that allow you to dive deeper and edit as needed.

Utilize the "Track Changes" function to see changes you have made to a listing and determine whether or not they are increasing the listing’s views, favorites, or sales.

Use the other three reports to assess your drafted listings, expired listings, and sold out listings, and explore ways to improve their SEO.

Health Check

This tool lets you view any listings in your shop that are missing key components, contain potential spelling issues, or contain one-word tags.

Use this to view listings in your shop that may need to be revised. Choose to audit your listings to learn more or edit them on Etsy.

AI Listing Helper

This tool utilizes the power of AI to help you generate title, description, and tag ideas for your Etsy listings.

This is helpful when you’re suffering from a case of writer’s block and need inspiration.

Compare Listings

This tool provides a side-by-side comparison of up to four listings at a time. Compare your own listings and/or a competitor’s.

This is handy when you are trying to figure out why some listings perform better than others.

Create Video

This tool lets you use photos of your products to create a slideshow that you can use in your Etsy listings, on your website, or on your shop's social media.

Use this to make short videos that capture shoppers' interest. Etsy allows you to upload two videos per listing. Doing this may boost your listings in Etsy search results.

Shop Insights

Here are some tools designed to streamline your SEO research and make your day-to-day business tasks a little easier:

Name

What it does

When to use it

Traffic Stats

This tool shows you how shoppers are finding your listings through Etsy search, Etsy Ads, social media, Google Analytics (if you’ve connected it to eRank), and more.

When working on your shop's SEO, use this to learn what search terms were used to find your listing and see how well that listing ranked for each search term.

Spotted on Etsy

This tool shows you which of your listings eRank found among the first 100 search results for specific keywords while performing random Etsy searches. This feature also shows you the keywords that shoppers used to find your listings in Etsy search.

Use this when working on your shop's SEO. Learn which keywords your listings are ranking for on Etsy.

Discover new keywords to utilize in your shop and track changes in your listings’ rankings over time.

Tag Report

This tool lists each tag in your active listings alongside its stats. It shows how often you’ve used each tag, how much competition each has, 15 months of search trend history, and more!

Use this when you are optimizing your listings and want to add more diverse tags to attract more customers.

Sales Map

This tool shows all countries and US states you've shipped to.

This is a fun tool to use for motivation! It lets you see where your customers are around the world.

Spell Checker

This tool flags any tags with spelling errors. It also lets you create your own “safe list” of niche-specific terms that would otherwise be flagged as "misspelled" by eRank.

Access this feature from the "Shop Insights" tab in the main menu whenever you want to do a quick spell-check of any new tags.

Delivery Status

Use this tool for all of your shipments that have tracking. It shows you which packages are in transit and which have been delivered.

Use this regularly so you can promptly notify any customers whose orders are delayed in transit. Our Etsy shopper surveys tell us that such updates play a significant role in creating repeat customers.

Trends

Here are some tools that help you stay on the leading edge of trends:

Name

What it does

When to use it

Trend Buzz

This tool helps you discover what keywords are trending on Etsy and other popular marketplaces. eRank updates Trend Buzz daily. We flag the most popular search terms from the previous day and list the Top 100 most-searched terms for Etsy and a variety of other selling platforms.

Use this to view both daily (for some platforms) and monthly updates on some of the most popular marketplaces' most searched terms. For Etsy, you can view the past 12 months of keyword trend data.

This data helps you stay ahead of trends and plan what to stock during different seasons.

Monthly Trends

This tool lets you browse the most popular Etsy keywords in over a dozen categories. This feature includes 15 months of historical trend data for each category. Add terms from this feature to your keyword lists in just a few clicks.

Use this to fine-tune your listings’ SEO and predict seasonal shopping trends.

Tools

Here are some more tools to help with your day-to-day tasks as an Etsy business owner:

Name

What it does

When to use it

Profit Calculator

This tool calculates the cost of creating and selling your items to help you predict and assess your profit margins.

Use this to avoid selling your products at a loss.

Ad Spend Calculator

This tool calculates important metrics for your Etsy Ads, such as return on ad spend, cost per click, and click-through rate.

This helps you determine if paying for Etsy ads is worth it for your business.

Calendar

This tool highlights postal holidays from 10 countries: The United States, Canada, Australia, New Zealand, France, England, Scotland, Spain, Italy, and India. It also provides seasonal keyword update reminders and lists the top 100 trending keywords for each month from the previous year.

Use this to plan marketing campaigns, determine when to launch new products, and update your SEO in a timely manner.

Shortcut Button

This tool allows you to navigate to eRank to analyze any Etsy shop or listing with just one click.

Use this feature to research any Etsy shop. Analyze its performance via our Shop Info feature or perform a Listing Audit on any of its listings to assess its title, tags, conversion rate, and more.

Extension

Use this tool to unlock hidden stats about your Etsy competitors, view important search data, and improve your SEO on Etsy, Shopify, and other platforms:

Name

What it does

When to use it

eRank extension

Our extension helps you analyze different Etsy listings, learn about shoppers' behavior, and monitor your competitors.

You can also use it with Printify, Shopify, and Teachers Pay Teachers to analyze trending keywords and edit your listings with the help of AI.

Use this when editing your listings, researching your competition on Etsy, and exploring any of the other platforms it's compatible with.

More eRank Resources

Name

What it does

When to use it

eRank's Blog

Our blog features hundreds of articles written specifically for Etsy sellers and eRank users!

Looking for eRank tool tutorials? Want tips from top Etsy sellers and coaches? How about some insight into what’s trending? Get these and much more in eRank’s blog.

eRank on YouTube

Our YouTube channel features 200+ videos that present much of the same content that eRank’s blog does (and more). On Thursdays at 3 p.m. ET, join our Etsy experts for weekly live Q&As.

Visit us here when you need help from our experts and watch as they guide you through how to use eRank tools to grow your online business.

eRank's private Facebook community

Join our active community of 29,000+ eRank members around the world.

If you have a question about your Etsy shop, need help using eRank, or just want to start a discussion, someone friendly is always online and ready to assist you!

eRank's subreddit

A welcoming space to learn about eRank, Etsy SEO, and selling on Etsy and other e-commerce platforms.

Join our subreddit and sign up for a listing critique from one of our staff members, learn more about our SEO tools, and keep up with the latest Etsy and eRank news!

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