Trend Buzz helps you discover what keywords are trending on Etsy and other popular marketplaces. eRank updates Trend Buzz daily. We flag the most popular search terms from the previous day and list the Top 100 most-searched terms for Etsy and a variety of other selling platforms.
Benefits
This feature provides you with both daily and monthly updates on some of the most popular marketplaces' most searched terms. For Etsy, you can view the past 12 months of keyword trend data.
Trend Buzz also helps you improve keyword SEO (Search Engine Optimization) for your listings and gives you insight into why your shop’s traffic may have increased or decreased during certain times of the year.
Use this knowledge to stay ahead of trends and plan what to stock during different seasons.
How to use
Viewing trend data
In the Main Menu, click "Trends" and then "Trend Buzz."
Use the "Marketplace" dropdown menu above the list on the left side of the page to find the marketplace you want to research.
Then, use the "Country" dropdown menu next to it to select which country you would like to view data from. Please note that the variety of countries we can provide data for differs between marketplaces.
In the "Timeframe" dropdown menu on the right, choose the timeframe that you would like to view data from.
Free members can view the top 10 keywords for each marketplace, while Basic members, Pro members, and Expert members can view the top 100 keywords for each marketplace.
Use the list to view the following information:
Column | What It Means |
Keywords | The top trending keywords on the platform you selected.
Click any term to navigate to our Keyword Tool feature, where you can perform a detailed analysis of the top 100 listings found in Etsy search for that specific term.
Click the star next to any term to add it to your most recently edited keyword list. Click the three dots to the right of any star to view all of your lists. Here, you can add the term to or remove it from any list using the checkboxes on the left. You can also create new lists and delete lists you no longer need.
Take a shortcut to your keyword lists by clicking the floating green button in the bottom left corner of the page and then clicking any list or "Manage Lists." Drag and drop keywords into your lists here as you research. You can also manage your tracked shops in our Competitor Sales tool by clicking "Tracked Shops."
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Search Trend (only available for some marketplaces) | These interactive trend graphs display each keyword’s changes in popularity over the past 15 months. Hover your cursor over the bars of any keyword's graph to see how its search volume has changed over the past 15 months. From this data, you can get a sense of a keyword’s seasonality and whether it is becoming more or less popular. |
Change | Use this column to view which keywords are trending up, which keywords are trending down, and which keywords are maintaining a consistent level of popularity. Increases in popularity are denoted in green, while decreases are denoted in red. |
Avg. Searches* | The average number of searches per month for each keyword, based on the past 12 months of Etsy data. |
Avg. Clicks* | The average number of clicks each keyword gets per month, based on the past 12 months of Etsy data. |
Avg. CTR* | The average ratio of clicks to searches each keyword receives per month (shown as a percentage), based on the past 12 months of Etsy data. |
Etsy Competition (Etsy only)* | The number of listings that were matched to the keyword you searched. This metric does not include ads or personalized results. |
*This data is color-coded as follows:
Color | What It Means |
Green | The keyword's average monthly searches, average monthly clicks, or CTR is very high. A green Etsy competition bar means that competition with the keyword on Etsy is very low. |
Yellow | The keyword's average monthly searches, average monthly clicks, or CTR is high. A yellow Etsy competition bar means that competition with the keyword on Etsy is low. |
Orange | The keyword's average monthly searches, average monthly clicks, or CTR is low. An orange Etsy competition bar means that competition with the keyword on Etsy is high. |
Red | The keyword's average monthly searches, average monthly clicks, or CTR is very low. A red Etsy competition bar means that competition with the keyword on Etsy is very high. |
If you are viewing Etsy trend data for a specific month, you'll also be able to see each keyword's total search volume for that month in the "Search Volume" column on the right side of the page.
Filtering trend data
Sort any column by clicking the small gray arrows to the right of the column's title.
If you are a Basic member, Pro member, or Expert member, you can filter your data by clicking the filter icon to the right of a column's header. Here, you can use up to two rules to filter the contents of the column.
Who can use this?
This feature is available to all eRank members.
We'd love to hear what you think of this feature. Feel free to click the button below to check out our Facebook group. Start a discussion, exchange ideas, or ask questions. Someone friendly is always there to help you!