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Create Video

Use photos of your products to create a slideshow that you can use in your Etsy listings, on your website, or on your shop's social media.

Laura Cronin avatar
Written by Laura Cronin
Updated over a week ago

Create Video helps you create a slideshow using images of your products. Upload this slideshow to your Etsy listings, your business's website, or your business's social media.

Benefits

Use this feature to make short videos that capture the interest of shoppers. Etsy allows you to upload one video per listing. Doing this may boost your listings in Etsy search results.

In addition, adding videos to your listings makes it easy to showcase your products from every angle. You can also show your products in use to convey their intended use to shoppers.

How to use

In the Main Menu, click "Listing Optimization" and then "Create Video."

Video Preview

Click the green "Upload Images" button on the left side of the page.

You can upload up to 15 product images from your computer to feature in your video.

The green "Upload Images" button in the "Video Preview" section of eRank's Create Video tool.

Images

Use this section to view the images you've uploaded.

Click the arrows to rearrange your images.

Click the dropdown menu that appears at the bottom of each image to choose which type of transition you'd like before it.

Click the "X" in the top right corner of any image to delete it from your video.

Click the "Clear All" button to delete all of your images.

The "Images" section in eRank's Create Video tool.

Video Settings

Use this section to edit your video.

Setting

Tips

Aspect Ratio

  • Use 1:1 for videos that will be posted on your Instagram feed.

  • Use Horizontal 16:9 for videos that will be posted on YouTube or added to your Etsy listings.

  • Use Vertical 16:9 for videos that will be posted on your shop's Instagram story or TikTok account.

Duration

Since online shoppers prefer quick, easily digestible content, try to make your video as short as possible. However, ensure each photo in the slideshow displays for a few seconds so shoppers don't feel rushed.

Transition Length

  • Try not to let transitions between photos take up a significant portion of the video. For shorter videos, opt for 0.5-second or 1-second transitions.

  • If you upload many images with longer transitions, this tool may automatically adjust the settings to keep the video within Etsy's 15-second limit.

Background Color

  • Choose a color that will help your video stand out. Lighter, neutral colors tend to look best in most cases.

  • Do not choose a color that might distract shoppers from the products featured in your video.

Advanced Settings (Frames Per Second)

  • Choose a higher frames per second (fps) rate for smoother transitions.

When you're finished, click the green "Export Video" button in the middle of the page to export your video in your preferred format.

Who can use this?

This feature is available to all eRank members.

We'd love to hear what you think of this feature. Feel free to click the button below to check out our Facebook group. Start a discussion, exchange ideas, or ask questions. Someone friendly is always there to help you!

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