Wondering how to read eRank's keyword data tables? Found in many of our handy SEO tools, these data tables show you keywords' monthly search volumes, Etsy competition, and more. Use the data that these reports provide to choose relevant, popular keywords that will benefit your listings.
The "Keyword Ideas" table in Keyword Tool.
Here is a quick guide to interpreting the keyword data eRank shows you as you research SEO for your shop.
Average Searches
"Average Searches" refers to the average number of searches per month for the keyword you searched in the marketplace you selected (in the country you selected). eRank bases this metric on the past 12 months of Etsy data.
Look for keywords in your brand's niche that have a relatively high number of average searches.
Example: in the image above, the term "slime" was searched on Etsy an average of 15,752 times per month by shoppers in the US over the past 12 months.
Average Clicks
"Average Clicks" refers to the average number of clicks the keyword you searched gets per month in the marketplace you selected (in the country you selected). eRank bases this metric on the past 12 months of Etsy data.
Look for keywords in your brand's niche that have a relatively high number of average clicks.
Example: in the image above, listings containing the term "slime" received an average of 22,436 clicks per month by shoppers in the US over the past 12 months.
Average CTR
"CTR" stands for "click-through rate." "Average CTR" refers to the average ratio of clicks to searches the keyword you searched receives per month in the marketplace you selected (in the country you selected). It's displayed as a percentage. eRank bases this metric on the past 12 months of Etsy data.
Look for keywords in your brand's niche that have a relatively high CTR.
Example: in the image above, the term "slime" had an average CTR of 142% in the US over the past 12 months.
Etsy Competition
"Etsy Competition" refers to the number of listings that are matched to the keyword you searched. It does not include ads or personalized results.
Look for keywords in your brand's niche that have relatively low Etsy competition.
Example: in the image above, 50,834 Etsy listings in shops located in the US were matched with the term "slime."
What Do the Different Colors Mean?
The data is color-coded as follows:
Color | What It Means |
Green | The keyword's average monthly searches, average monthly clicks, or CTR is very high. A green Etsy competition bar means that competition with the keyword on Etsy is very low. |
Yellow | The keyword's average monthly searches, average monthly clicks, or CTR is high. A yellow Etsy competition bar means that competition with the keyword on Etsy is low. |
Orange | The keyword's average monthly searches, average monthly clicks, or CTR is low. An orange Etsy competition bar means that competition with the keyword on Etsy is high. |
Red | The keyword's average monthly searches, average monthly clicks, or CTR is very low. A red Etsy competition bar means that competition with the keyword on Etsy is very high. |
Trend Graphs
These interactive graphs display each keyword’s changes in popularity over the past 15 months. Hover your cursor over the bars of any keyword's graph to see how its search volume has changed over the past 15 months. From this data, you can get a sense of a keyword’s seasonality and whether it is becoming more or less popular.
An interactive trend graph from one of eRank's keyword data tables.