Wondering how to read eRank's keyword data tables? Found in many of our handy SEO tools, these data tables show you keywords' monthly search volumes, Etsy competition, and more. Use the data that these reports provide to choose relevant, popular keywords that will benefit your listings.

The left half of the "Keyword Ideas" table in eRank's Keyword Tool. It's displaying data for the following terms: slime, pastel slime, and clear slime.

The right half of the "Keyword Ideas" table in eRank's Keyword Tool. It's displaying data for the following terms: slime, pastel slime, and clear slime.

The "Keyword Ideas" table in Keyword Tool.

Here is a quick guide to interpreting the keyword data eRank shows you as you research SEO for your shop.

Average Searches

"Average Searches" refers to the average number of searches per month for the keyword you searched in the marketplace you selected (in the country you selected). eRank bases this metric on the past 12 months of Etsy data.

Look for keywords in your brand's niche that have a relatively high number of average searches.

Example: in the image above, the term "slime" was searched on Etsy an average of 12,618 times per month by shoppers in the US over the past 12 months.

Average Clicks

"Average Clicks" refers to the average number of clicks the keyword you searched gets per month in the marketplace you selected (in the country you selected). eRank bases this metric on the past 12 months of Etsy data.

Look for keywords in your brand's niche that have a relatively high number of average clicks.

Example: in the image above, listings containing the term "slime" received an average of 13,668 clicks per month by shoppers in the US over the past 12 months.

Average CTR

"CTR" stands for "click-through rate." "Average CTR" refers to the average ratio of clicks to searches the keyword you searched receives per month in the marketplace you selected (in the country you selected). It's displayed as a percentage. eRank bases this metric on the past 12 months of Etsy data.

Look for keywords in your brand's niche that have a relatively high CTR.

Example: in the image above, the term "slime" had an average CTR of 108% over the past 12 months.

Etsy Competition

"Etsy Competition" refers to the number of listings that are matched to the keyword you searched. It does not include ads or personalized results.

Look for keywords in your brand's niche that have relatively low Etsy competition.

Example: in the image above, 46,446 Etsy listings were matched with the term "slime."

Keyword Difficulty (KD)

A search term's keyword difficulty ratio, abbreviated as "KD," is the ratio of its monthly search volume to its Etsy competition.

Look for keywords with relatively low keyword difficulty ratios. The lower the number, the less competition there is for the keyword versus search volume. This, potentially, indicates an opportunity in the marketplace.

Example: in the image above, the term "slime" has a keyword difficulty ratio of 28.

What Do the Different Colors Mean?

The data is color-coded as follows:

Color	What It Means
Dark Green	The keyword's average monthly searches, average monthly clicks, or CTR is very high. A dark green Etsy competition bar means that competition with the keyword on Etsy is very low. A dark green KD ratio means that the ratio of the keyword's monthly search volume to its Etsy competition is very low.
Light Green	The keyword's average monthly searches, average monthly clicks, or CTR is high. A light green Etsy competition bar means that competition with the keyword on Etsy is low. A light green KD ratio means that the ratio of the keyword's monthly search volume to its Etsy competition is low.
Yellow	The keyword's average monthly searches, average monthly clicks, or CTR is average. A yellow Etsy competition bar means that competition with the keyword on Etsy is average. A yellow KD ratio means that the ratio of the keyword's monthly search volume to its Etsy competition is average.
Orange	The keyword's average monthly searches, average monthly clicks, or CTR is low. An orange Etsy competition bar means that competition with the keyword on Etsy is high. An orange KD ratio means that the ratio of the keyword's monthly search volume to its Etsy competition is high.
Red	The keyword's average monthly searches, average monthly clicks, or CTR is very low. A red Etsy competition bar means that competition with the keyword on Etsy is very high. A red KD ratio means that the ratio of the keyword's monthly search volume to its Etsy competition is very high.

Trend Graphs

These interactive graphs display each keyword’s changes in popularity over the past 15 months. Hover your cursor over the bars of any keyword's graph to see how its search volume has changed over the past 15 months. From this data, you can get a sense of a keyword’s seasonality and whether it is becoming more or less popular.