Intended audience: Etsy sellers who currently use the old Google Analytics tracking service called Universal Analytics (UA).
Yes folks, your eyes do not deceive you! Etsy now supports Google Analytics 4 (GA4). We've documented the steps it takes to migrate from UA to GA4 below.
Steps:
1 | Log in to your Google Analytics account: https://google.com/analytics |
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2 | Click on the | 
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3 | If you have multiple Google Analytics accounts and properties, make sure to select the correct account and property you use for your Etsy shop. | 
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4 | Click the | 
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5 | Click the | 
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6 | Click the | 
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7 | Click the | 
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8 | To find your tag ID type in "tag id" into the search box and click the search icon. | 
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9. | Your tag ID is a long alpha-numeric string that begins with "G-". Click the Copy button to copy it to your clipboard. | 
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10. | Go to your shop's Web Analytics page
Write down your old UA tracking ID and store it in a safe place. You may need this at a later date.
Paste your GA4 tag ID into the Web Property ID box.
Then click the Save button. | 
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At this point, your new tracking should be working and collecting data. Whenever a buyer looks at one of your listings, you will be able to see it in your Google Analytics real-time reports a few seconds later.
Note: in our tests it took about 15 minutes before we started to see stats.
Testing:
Once you have completed the steps above, go to your Google Analytics page and do the following:
Click on the
ReportsiconSelect
RealtimereportCheck the
USERS IN LAST 30 MINUTESsectionWait until someone looks at one of your listings
Alternatively, for the tech-savvy people out there, you can check the source code of one of your Etsy listings. You should see something like this:
{
"event": "sellerTrackerEvent",
"sellerTrackerID": "UA-XXXXXXXXXX-1",
"sellerTrackerDomain": "etsy.com"
},
{
"event": "sellerTrackerEventGA4",
"sellerTrackerID": "G-XXXXXXXXXX",
"sellerTrackerDomain": "etsy.com"
}
At the time of writing, Etsy is using both your UA- and G- tracking IDs.