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Listing Feedback Guide (Listing Audit Tool)

This best practices checklist provides a summary of which parts of the listing have been completed and which parts may need some work.

Written by Laura Cronin
Updated this week

Located in eRank's Listing Audit tool, this section provides a summary of which parts of the listing have been completed and which parts may need some work.

A green "✔️" to the left of a list item indicates that eRank did not detect any potential issues with that particular aspect of the listing.

A red "X" indicates a higher-priority issue that is likely negatively impacting the listing's performance

An orange "!" indicates a lower-priority issue that may not be significantly impacting the listing's performance.

Hover your cursor over the "i" icon to the right of any list item to learn how to fix a potential issue, if need be.

List Item

What It Means

Grade (only visible for your own shop's listings)

A grade that eRank assigns to your listing based on how well we believe it is following Etsy's best practices. Please note that the grade does not reflect the number of views or sales the listing has had.

Superstar Keyword

A clear, multi-word phrase that describes a listing and matches terms that shoppers use to search for similar items on Etsy. You can use our Listing Audit tool to pick a superstar keyword for any listing in your shop.

Title

The listing's title.

Description

The listing's description.

Tags

All of the listing's tags.

Media

The listing's images, alt text, and video.

Materials

The materials that have been added to the listing.

Attributes

The attributes that have been added to the listing.

Categories

The category and subcategories that have been added to the listing.

Processing Time

The listing's processing time.

Policy

This indicates that the shop's policies have been filled out.

Return & Exchange Policy

The return policy that has been added to the listing.

The "Listing Feedback" section in eRank's Listing Audit tool.

If you're auditing one of your own listings, this checklist is split into two tabs: "All" and "Tips."

Use the "All" tab to view all of the listing's feedback.

Toggle the button at the top of the checklist to "Tips" to view a summary of all of the listing's potential issues and tips for how to improve it according to Etsy best practices.

The "Tips" section of the Listing Feedback Section in eRank's Listing Audit tool.

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