If you're using eRank to optimize your Etsy shop but aren't fluent in English, navigating the platform can feel challenging. While eRank offers some translation options, the interface and data provided are displayed in English by default. This might tempt you to use Google Translate in Chrome to translate the site automatically. Unfortunately, this can cause significant issues with your data's accuracy. Therefore, we do not recommend this option. Let's discuss why it’s best to avoid using Google Translate on eRank and how you can effectively use eRank without compromising data accuracy.
Why Google Translate Can Cause Problems
When you activate Google Translate in Chrome, here’s what happens:
1. It Translates the Interface
Menus, instructions, and buttons on eRank are transformed into your local language, which can make navigation easier.
2. It Translates Keywords – And That’s the Real Issue
Google Translate treats everything on the site the same, including crucial keyword data.
Keywords are the foundation of eRank, helping you identify popular Etsy search terms and trends that are, for the most part, in English. When keywords are translated automatically, their meanings can change completely. For example:
A term like "handmade earrings" might become "boucles d’oreilles faites à la main" in your language. But Etsy buyers largely search in English. Using translated keywords distorts the data, making it inaccurate and useless for your strategy.
This means relying on Google Translate can undermine your keyword analysis and harm your shop’s visibility on Etsy, potentially reducing your sales.
Better Solutions for Using eRank
Thankfully, there are smarter strategies for overcoming language barriers while keeping your keyword data accurate.
1. Use eRank as a Bilingual Tool
Stick to using critical sections, like keyword analysis, in English. While it might feel unfamiliar at first, this ensures you’re making decisions based on precise data.
2. Translate the Interface Separately
Here’s a simple approach to getting the best of both worlds:
Use Google Translate to turn menus and descriptions into your language.
Turn it off when analyzing keyword data to ensure accuracy.
This keeps your focus on reliable insights without the risk of mistranslations.
3. Wait for Official Translations
The eRank team is working hard to provide comprehensive translations of the platform. Once they’re available, you can rely on accurate data and smooth navigation in your language.
4. Learn Essential Etsy Keywords in English
Take the time to understand commonly used Etsy terms like “custom,” “vintage,” or “boho.” Knowing these terms will help you connect with market trends and use eRank more effectively.
Why Accuracy is Critical
Your Etsy success relies on having trustworthy data. Keywords are the backbone of your strategy, guiding your listings and helping your shop rank higher in searches. If mistranslations disrupt your data, you risk missing your target audience and losing sales. Ensuring accuracy, even if it takes extra effort, is essential for sustainable growth.
Final Thoughts
While using Google Translate in Chrome seems like a quick fix, it’s not the best solution when working with eRank. Translated keywords can lead to errors that compromise your Etsy shop's performance. Stick with eRank’s original interface for keyword analysis, use translations only when necessary, or wait for official updates to simplify your experience.
By following these tips, you’ll get the most out of eRank while avoiding the risks of automatic translation tools. When you're growing your shop, every keyword matters—approach your strategy with care and confidence!