Early on, eRank members asked us how to tell if their listings were performing well compared to other Etsy listings. So we created the visibility score metric. It compares your listing's average daily views with thousands of random listings on Etsy.

Note: your listing's visibility score reflects its performance since it was created. It does not impact the quality score that Etsy assigns your listing. Nor does it reflect its search rank.

1. What’s considered a low visibility score?

Anything below 25 is low. However, that may not be bad, especially if you are selling a product that is new, unique, or in a narrow niche.

2. Why is my listing's visibility score low?

There can be several reasons. Consider whether your listing

3. Why do my listings' visibility scores change over time?

Your listings' visibility scores will change as your listings' average daily views increase or decrease. Visibility scores for new listings will change much faster than those for older listings.

4. How often do visibility scores refresh?

Your listings' visibility scores refresh whenever you click a "Refresh" button in one of our tools AND whenever you audit a listing using our Listing Audit tool.

If you have any questions about eRank's visibility scores, please contact us here. You can also click the floating icon in the bottom right corner of your screen to access more resources and send us a message. Someone friendly is always standing by, ready to help you!