Skip to main content

ShopBuzz (Beta)

Analyze the search traffic data of your competitors' websites, see how your shop's website compares, and find opportunities to grow.

Written by Laura Cronin

ShopBuzz is a tool that lets you analyze individual websites' search traffic and create lists of websites to compare popularity, top keywords, and more.

Please note that while ShopBuzz was made by the same people who made the eRank tools you know and love, it is hosted on a separate website.

Benefits

Use ShopBuzz to gain insight into e-commerce marketplace trends and see which marketplaces drive the most traffic from various sources. This can help you determine which marketplaces are best for your brand.

How to use

In eRank's Main Menu (the green side panel on the left side of your screen), click "Sites."

Click the green "Join ShopBuzz" button in the middle of your screen to navigate to the ShopBuzz website. From there, click the green "Start Free" button to create an account or log into an existing account.

The green "Join ShopBuzz" button in the middle of the page.

Once you're logged in, enter up to five websites' URLs (examples: "store.com" or "store.com/blog") in the gray section at the top of your screen. To add more URLs, click "+ Add Competitor" in the bottom left corner of the section. Then, click the green "Search" button on the right to view search traffic data.

The gray section at the top of your screen on the first page of ShopBuzz.

Tracking and modifying your searches

To save your search, click the "Track" button in the top left corner of your screen.

The top right corner of your screen after you've entered a search into ShopBuzz.

All the websites you added to your search appear at the top of your screen.

To add another website to your search, click the green "+ Compare" button, located to the right of the URLs.

Three searched websites at the top of the page in ShopBuzz.

After you've saved a search, you can access it anytime via the side panel on the left side of your screen.

The + New Search" button at the top of the side panel in ShopBuzz.

Since ShopBuzz displays real-time data, this function lets you monitor the website's (or websites') traffic over time. You can use this information to determine if a website is ideal for supporting your brand. If you're monitoring competitors' websites, this function shows how their popularity changes throughout the year.

Click the green "+ New Search" button at the top of the side panel to start a new search.

Click the three dots to the right of any saved search to rename it, open it in a new tab, or remove it from the side panel.

To choose which country you'd like to view data from, click the dropdown menu in the top right corner of your screen.

The country dropdown menu in the top right corner of your screen in ShopBuzz.

Shop Performance

Please note that this tool displays data from the past 90 days.

If you're viewing data from multiple websites in a graph and wish to hide the data from one or more of them, uncheck the box(es) next to their URL(s) above the graph.

Unique Daily Visitors

Use this section to view the number of unique daily visitors to the website(s) you searched. Hover your cursor over any point on a line in the graph to see how many visitors came to the website(s) that day.

The graph in the "Unique Daily Visitors" section displaying data for one website.

The graph in the "Unique Daily Visitors" section displaying data for one website.

The graph in the "Unique Daily Visitors" section displaying data for multiple websites.

The graph in the "Unique Daily Visitors" section displaying data for multiple websites.

Popularity

Use this section to view the domain, shop, and platform rank(s) of the website(s) you searched, based on traffic.

Domain rank: How the domain ranks across the millions of domains in our database, based on traffic

Example of domain: google.com

Shop Rank: How the store ranks across the 13 million-plus stores in our database, based on traffic, links to the domain, and social media followers

Example of shop: Etsy

Platform Rank: This is how the store ranks across all of the stores on its ecommerce platform

Example of ecommerce platform: Shopify

The line graph in this section displays the domain rank(s).

Hover your cursor over any point on a line to see where the domain(s) ranked on that day.

The graph in the "Popularity" section displaying data for one website.

The graph in the "Popularity" section displaying data for one website.

The graph in the "Popularity" section displaying data for multiple websites.

The graph in the "Popularity" section displaying data for multiple websites.

Site Reach

Use this section to view the reach of the website(s) you searched. This is the estimated percentage of users in the selected country who visited the domain each day.

Hover your cursor over any point on a line in the graph to see the reach of the website(s) on that day.

The graph in the "Site Reach" section displaying data for one website.

The graph in the "Site Reach" section displaying data for one website.

The graph in the "Site Reach" section displaying data for multiple websites.

The graph in the "Site Reach" section displaying data for multiple websites.

Top Countries

Use this section to view the top five countries the visitors to the website(s) you searched came from.

If you searched multiple websites, use the dropdown menu in the top right corner of this section to view data for the other websites you searched.

The graph in the "Top Countries" section displaying data for one website.

The "Top Countries" section displaying data for one website.

The graph in the "Top Countries" section displaying data for multiple websites.

The "Top Countries" section displaying data for multiple websites.

Traffic Sources

Use this section to view the distribution of traffic across four main channels -- Direct, Referrals, Search, and Social -- for the website(s) you searched.

Direct

Visitors who navigated to the website by typing its URL into their search bar

Referrals

Visitors who navigated to the website via a referral link (located on a different website)

Search

Visitors who navigated to the website via a search engine

Social

Visitors who navigated to the website via a link on a social media platform

Hover your cursor over any bar in the graph to see the percentage(s) of visitors that came to the website(s) you searched via that channel.

The graph in the "Traffic Sources" section displaying data for one website.

The graph in the "Traffic Sources" section displaying data for one website.

The graph in the "Traffic Sources" section displaying data for multiple websites.

The graph in the "Traffic Sources" section displaying data for multiple websites.

Social Traffic

Use this section to view the distribution of social media traffic across five platforms—Facebook, Instagram, Reddit, Pinterest, and YouTube—for the website(s) you searched.

The graph in the "Social Traffic" section displaying data for one website.

The graph in the "Social Traffic" section displaying data for one website.

The graph in the "Social Traffic" section displaying data for multiple websites.

The graph in the "Social Traffic" section displaying data for multiple websites.

Top Referrers

Use this section to view the top five referrers to the website(s) you searched. Visitors from these websites navigate to the website(s) you searched by clicking referral links.

If you searched multiple websites, use the dropdown menu in the top right corner of this section to view data for the other websites you searched.

The "Top Referrers" section displaying data for one website.

The "Top Referrers" section displaying data for one website.

The "Top Referrers" section displaying data for multiple websites.

The "Top Referrers" section displaying data for multiple websites.


Top Keywords

Use this section to view the top keywords driving visitors to the website(s) you searched.

If you searched multiple websites, use the dropdown menu in the top right corner of this section to view data for the other websites you searched.

The "Top Keywords" section displaying data for one website.

The "Top Keywords" section displaying data for one website.

The "Top Keywords" section displaying data for multiple websites.

The "Top Keywords" section displaying data for multiple websites.

If you searched multiple websites, you can view more information about each website at the bottom of the page. Use this table to 1) see whether the sites' platforms are custom-built, 2) check the sites' categories, and 3) view the sites' social media. Click any social media icon to open it in a new tab.

The table that appears at the bottom of the page if you search multiple sites.

Need help?

We'd love to hear what you think of ShopBuzz. If you would like to share your feedback or are in need of assistance, click the green message icon in the bottom right corner of your screen. Someone friendly will get back to you as soon as possible!

Did this answer your question?