The Ad Performance Calculator helps you evaluate the performance of your Etsy Ads campaign.
Benefits
Use this feature to analyze your shop's Etsy Ads data. This calculator helps you assess how well your ads are performing so you can adjust your budget accordingly to achieve your sales goals.
How to use
In the Main Menu, select "Tools" and then "Calculators."
Click the "Ad Performance Calculator" tab at the top of the page.
If you would like to calculate profit margins for specific items in your shop, feel free to try out the Profit Calculator in the tab on the left.
Next, gather your advertising data from your Etsy shop. To do this, go to your Etsy Shop Manager and select "Marketing" in the menu on the left.
Then, select "Etsy Ads."
Use the timeframe drop-down menu above the graph to choose the timeframe from which you would like to gather data. eRank recommends that you use at least 30 days’ worth of data to observe shopping trends before adjusting your ad budget and advertised listings.
Enter your shop's location, ad spend, ad views, ad clicks, orders from ads, and revenue from ads into the appropriate fields in the "Calculate Ad Performance" section of the calculator.
Then, click the green "Calculate" button below to view your campaign's performance metrics.
The "Performance Metrics" table displays the following:
Metric | What It Means |
Cost per Click | The average amount of money each click costs you. Ideally, it should be as low as possible. |
Return on Investment (ROI) | Indicates whether or not your investment is achieving positive results. The higher this percentage is, the better. |
Cost per Order | The average ad spend for each order. Try to keep it as low as possible. |
Click Through Rate | The percentage of people who clicked your ad after seeing it. |
Conversion Rate | The percentage of people who purchased your listing after clicking on your ad. |
Click the "Copy" button in the top right corner of this section to copy the table's contents to your clipboard. From here, you can paste the data into a separate document for your personal records.
Please note that there are no specific metrics that you need to achieve to be considered “successful.” If you are unsatisfied with your campaign’s conversion rate, consider reviewing your shop's advertised listings and turning off ads for the lower-performing products.
Who can use this?
This tool is available to all eRank members.
We'd love to hear what you think of this feature. Feel free to click the button below to check out our Facebook group. Start a discussion, exchange ideas, or ask questions. Someone friendly is always there to help you!