The Ad Spend Calculator helps you evaluate the performance of your Etsy Ads campaign.
Benefits
Use this feature to analyze your Etsy Ads data. This calculator enables you to assess how well your ads are performing so you can adjust your budget accordingly to achieve your sales goals.
How to use
In the Main Menu, select "Tools" and then "Calculators."
Click the tab on the right at the top of the page to open the Ad Spend Calculator.
If you would like to determine your profit margins for specific items in your shop, feel free to try out the Profit Calculator in the tab on the left.
Next, gather your advertising data from your Etsy shop. To do this, go to your Etsy Shop Manager and select "Marketing" in the menu on the left.
Then, select "Etsy Ads."
Use the timeframe drop-down menu above the graph to choose the timeframe from which you would like to gather data. eRank recommends that you use at least 30 days’ worth of data to observe shopping trends before adjusting your budget and advertised listings.
Enter your shop's location, ad spend, ad views, ad clicks, orders from ads, and revenue from ads in the appropriate fields in the calculator.
Then, click the green "Calculate ROAS" button below to calculate your return on ad spend.
The Performance Metrics table displays the following:
Metric | What It Means |
Cost per Click | The average amount of money each click costs you. Ideally, it should be as low as possible. |
Return on Ad Spend | Indicates whether or not your investment is achieving positive results. The higher this number is, the better. |
Cost per Order | The average ad spend for each order. Try to keep it as low as possible. |
Click Through Rate | The percentage of people who clicked your ad after seeing it. |
Conversion Rate | The percentage of people who purchased your listing after clicking on your ad. |
Click the "Copy" button in the top right corner of this section to copy the table's contents to your clipboard. From here, you can paste the data into a separate document for your personal records.
Please note that there are no specific metrics that you need to achieve to be considered “successful.” If you are unsatisfied with your campaign’s conversion rate, consider reviewing your advertised listings and turning off ads for the lower-performing products.
Who can use this?
This tool is available to all eRank members.
Please note that the Basic plan was introduced during COVID-19 as a temporary measure to support sellers. In August 2025, we retired the Basic plan to adapt to Etsy’s new API pricing and continue offering powerful, reliable tools. Rest assured, if you are a Basic member, you will remain on your current plan indefinitely unless you decide to cancel or upgrade.
We'd love to hear what you think of this feature. Feel free to click the button below to check out our Facebook group. Start a discussion, exchange ideas, or ask questions. Someone friendly is always there to help you!