eRank has an A-to-E grading system. This feature shows you whether or not a listing follows Etsy best practices.

We suggest you use them to help prioritize which listings to work on first. Begin optimizing listings with the lowest (E) grades first. A note of caution: avoid modifying listings that have sold recently. If you feel you must, use our Listing Changes feature to turn on tracking first. That way, you can change it back if it stops selling.

Rather than changing all your listings at once, we recommend that you take your time. Patience pays here. Turn on tracking, then begin with a few listings. Afterward, observe. We recommend allowing a few weeks for Etsy’s algorithm to assess your changes. Monitor activity – clicks, views, favorites, sales. Discover what works and doesn't work, then continue over time.

Listings with A and B grades have sold recently; any issues are minor. Since these listings are generating revenue, we recommend that you leave these listings alone.

While these listings have probably sold recently, they have some issues to correct. However, if you have listings with lower grades, do those first.

Listings with D and E grades have few, if any sales. They have obvious faults, like missing tags or images. Since these listings are generating little to no revenue, you can modify them with little to no risk. Use our Health Check tool to see which of your listings are missing tags or images. It also lets you know which listings contain spelling issues and one-word tags.

The grading system is inherently an imperfect instrument. It cannot evaluate the quality of your keywords or images or determine whether or not your product is in demand. Having a high grade does not guarantee that the listing will get a high number of sales on Etsy.

In short, grades are no substitute for common sense. Please view them as just another metric designed to point you in the right direction. Your time may be better spent researching keywords, finding new products, or improving your product images.