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Three Ways to Find Tags for Your Etsy Listings

Written by Laura Cronin

1. Use Keyword Tool to see how popular keywords are on Etsy

In the Main Menu, select "Keyword Research" and then "Keyword Tool." Type any keyword into the "Enter a keyword" field at the top of the page and use the dropdown menus on the right to select a marketplace and which country you would like to view data from. Then, click the green "Search" button to view that term's keyword stats.

The "Enter a Keyword" field in the tan-colored section at the top of your screen in eRank's Keyword Tool.

The "Enter a Keyword" field in the tan-colored section on the search page in eRank's Keyword Tool.

Scroll down to the “Keyword Ideas” table to view the keyword’s search data. You can also view search data for related terms. Look for keywords with a relatively high number of average monthly searches and a relatively low amount of Etsy competition. Make sure that the keywords you choose accurately describe your product.

The left half of the "Keyword Ideas" table in eRank's Keyword Tool. It's displaying data for the following terms: slime, pastel slime, and clear slime.
The right half of the "Keyword Ideas" table in eRank's Keyword Tool. It's displaying data for the following terms: slime, pastel slime, and clear slime.

The “Keyword Ideas” table in Keyword Tool.

2. Use Top Sellers and Shop Info to get inspiration from successful shops

In the Main Menu, select "Competitor Research" and then "Top Sellers on Etsy." Here, you can view a list of the top-selling shops on Etsy. Use the stats provided for each shop to gain insight into their success. Select your shop’s category in the “Categories” dropdown menu above the report to view high-traffic shops in your business’s niche.

Click the name of any shop in the report or type any shop’s name into the field above the report and click the green "Analyze" button to learn more about its history and sales traffic via our Shop Info feature. Click the "Listings" tab to view the shop’s most recently sold or updated listings along with their tags. Click any tag that you think may be useful in your shop to open Keyword Tool and view its search data.

List of top-selling shops in the Top Sellers tool.

3. Use Trend Buzz to find trending keywords

In the Main Menu, click "Trends" and then "Trend Buzz." This feature gives you daily (for some platforms) and monthly updates on some of the most popular marketplaces' most searched terms. For Etsy, you can view the past 12 months of keyword trend data.

Select “Etsy” from the dropdown menu above the report. Then select a country and a timeframe from the two dropdown menus on the right. eRank recommends viewing data for the past 30 days to assess trending search terms. Scroll down the page and look for keywords that align with your items. Use the interactive “Search Trend” column on the right to find relevant terms with either stable or steadily increasing average monthly searches.

The left side of the list of top trending keywords in the USA for Etsy over the past 30 days in eRank's Trend Buzz tool.
The right side of the list of top trending keywords in the USA for Etsy over the past 30 days in eRank's Trend Buzz tool.

List of trending keywords in the Trend Buzz tool.

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