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How to Undo SEO Mistakes

Learn how to undo SEO updates that negatively impact your shop.

Written by Anthony Wolf

Uh oh. Did you just kill one of your best-selling items on Etsy? It's easy to do.

eRank to the rescue! Here are two ways to help you identify and undo an SEO change that damaged your sales.

Use your listing's daily snapshots

This method is especially useful for those of you who like to do A/B testing. It requires you to turn on tracking before making changes to your listings.

  1. Go to eRank's Listings feature.

  2. Find the listing you want to fix.

  3. Click the "Track" button to the right of the listing's title to activate daily snapshots of that listing and its stats.

An untracked listing in eRank's Listings tool.

Once you've turned on tracking, go to your Etsy Shop Manager and make your changes. Then, return to the Listings tool periodically and click the "See Changes" button to see your listing's daily snapshots. They're just below the graph.

Snapshots of a listing's daily changes in eRank's Listing Audit tool.

Find the row that has the data for the day that you turned on daily snapshots. Or, scroll back through the snapshots to find when that product was performing better. Review its title and tags, then add them back into your listing.

Snapshots of a listing's daily changes in eRank's Listing Audit tool.

Pro tip: We don't recommend changing any listing that is selling well! Even seemingly minor tweaks to your listings' SEO can result in a steep drop in views, favorites, and sales.

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