Early on, eRank members asked us how to tell if their listings were performing well compared to other Etsy listings. So we created the Visibility Score metric. It compares your listing's average daily views with thousands of random listings on Etsy.
Note: your listing's visibility score reflects its performance since it was created. It does not impact the quality score that Etsy assigns your listing. Nor does it reflect its search rank.
Frequently Asked Questions
What’s considered a low visibility score?
Anything below 25 is low. However, that may not be bad, especially if you are selling a product that is new, unique, or in a narrow niche.
Why is my listing's visibility score low?
There can be several reasons. Consider whether your listing:
is very new
has a low conversion rate
is so niche that shopper demand is low
has a main image that doesn’t entice people to click on it
Why does my listing's visibility score change over time?
Your listing's visibility score will change as your listing's average daily views increase or decrease. Visibility scores for new listings will change much faster than those for older listings.
Have other questions?
Please let us know and we'll update this article.