eRank's Listing Audit tool performs a comprehensive audit of any listing to see how well it complies with the guidelines in Etsy’s The Ultimate Guide to Etsy Search and Google Search Essentials.

This feature provides a thorough analysis of a listing’s title, stats, attributes, tags, description, and more.

Audit results are divided into sections. This makes it easy for you to assess each component of the listing and learn the basics of Search Engine Optimization (SEO).

We suggest that you work on listings that are converting poorly first and leave the ones that are performing well alone until you are familiar with the SEO that works best for each of your items.

Use this feature to audit both your own listings and your competitors’!

For easy access, this feature is linked within most of eRank’s listing reports. Click the "Listing Audit" button beneath any listing's title to view its Listing Audit report page.

You can also access Listing Audit via the "Analyze" section on your eRank Dashboard.

Free members can audit up to five listings per day, Basic members can audit up to 50 listings per day, Pro members can audit up to 200 listings per day, and Expert members can audit up to 500 listings per day.

We recommend that you start by clicking "Sync Listings" in the top right corner of your screen to sync eRank with Etsy and view the most recent data.

You can view the listing you're auditing at the top of the page.

Click the name of the shop selling the listing (located under the listing's title) to open our Shop Info tool and view more information about the shop and where it ranks.

Learn more about Shop Info here

Below the listing's title and shop's name, you'll see the following information:

Click the "Actions" dropdown menu on the right to edit the listing on Etsy (only if it's one of your own listings), view the listing on Etsy, or refresh the listing (eRank recommends doing this each time you audit a listing to ensure that you're viewing the most recent data).

You can view the following information at the top of the "Audit" tab:

Use this section to view potential issues with the listing's title and tips on how to improve it according to Etsy best practices. Etsy recommends that you use language that sounds natural and choose common words as descriptors. Put your most important keywords (i.e., what your item is) at the beginning of your title. Etsy does not specify what character count constitutes “short” in a title, so use your best judgment.

Click here to learn more about Etsy's listing title guidelines

Hover your cursor over the "i" icon to the right of any of the flagged potential issues below the title to learn how to fix the issue, if need be.

This section displays the total number of characters in the listing's title in the top right corner. Please note that the longer a listing's title is, the more likely it is to overwhelm shoppers.

If you're auditing one of your own listings, you can use this section to enter a "superstar keyword" for the listing.

A superstar keyword is a multi-word phrase (also known as a "long-tail keyword") that is specific enough to have relatively low competition, but broad enough to match with a wide range of search queries.

Use this section to review each of the listing's tags and identify any tags that may need to be revised or replaced.

Use the dropdown menu in the top right corner of this section to select which country you would like to view data from.

Sort your data using the small gray arrows at the top of each column.

This table includes the following information for each tag:

*This data is color-coded as follows:

Use this section to view potential issues with the listing's description and tips on how to improve it according to Etsy best practices. Just like in the "Title" section, you can view this section's character count in the top right corner.

Hover your cursor over the "i" icon to the right of any of the flagged potential issues below the description to learn how to fix the issue, if need be.

Use this section to view the listing's images.

Keep in mind that, if you don't provide multiple high-quality photos of your item, there is a good chance that shoppers browsing your store will move on to purchase an item from a more visually appealing listing in a different shop. eRank recommends that you add at least five high-quality photos to each of your listings (Etsy allows up to 20 photos per listing). Make sure that you include photos taken from every angle (from above, from below, and from each side of the item).

We also recommend that you add alt text to each photo. Alt text provides a description of an image for shoppers using screen readers. Additionally, alt text can help increase your listings' visibility in Google search results.

Finally, we recommend that you add a video to each listing. Etsy allows one 5-15 second video per listing. This is a great way to show your item "in action" and being used for its intended purpose.

Use these sections to learn more about the listing.

The "Materials" section displays any materials added to the listing. Some examples of materials are cotton, wood, and metal.

While the materials added to a listing do not factor into its SEO, they do provide interested shoppers with more information about the item.

The "Attributes" section displays any attributes added to the listing. Some examples of attributes are color, style, and recipient.

The "Category" section displays the listing's category and the subcategories it was filed under.

Adding all of the relevant attributes, categories, and subcategories to a listing helps "explain" the item to Etsy's search algorithm. This can improve its SEO, helping it appear more frequently in Etsy search results.

Use this section to view the listing's return policy.

Etsy requires sellers to set a return policy for each listing before publishing it.

Use the list(s) in this section to view a best practices checklist that summarizes what has been completed and what may need improvement for each part of the listing:

If you're auditing one of your own listings, this checklist is split into two tabs: "Pending" and "Done.

Use the "Pending" tab to view a summary of all of the listing's potential issues and tips for how to improve it according to Etsy best practices.

Toggle the button at the top of the checklist to "Done" to view a summary of everything that has been completed in the listing and additional SEO tips.

Use this line graph to see how your listing's sales have changed since you created it.

Choose your preferred timeframe from the white bar in the top right corner of this section. Then, hover your cursor over the line to see how its sales and revenue have changed during that time period.

Use this section to view the history of your listing’s sales and price points, along with the title at the time of each sale.

Use this tab to view, at a high level, how shoppers are finding your listings.

Choose your preferred timeframe from the white bar in the top right corner of the screen.

Please note that, in order to view the contents of this tab, you will need to add Google Analytics tracking to your Etsy shop.

Learn how to connect your shop to Google Analytics here

Once you've connected your shop to your Google Analytics account, you can both utilize this tab and dive deeper into your shop's search analytics via our Traffic Stats tool.

Learn more about Traffic Stats here

Use this section to view your listing's main sources of traffic.

Use this section to see which keywords are helping shoppers find your listings via organic search on Etsy (i.e., the search bar) and Etsy Ads.

Use this tab to view changes to your tracked listings' images, titles, tags, prices, total views, total favorites, and quantity in stock.

You can start tracking listings with our Changes tool, which takes daily snapshots of each tracked listing to help you determine whether or not the changes you make to its SEO are increasing its views, favorites, or sales.

Learn more about Changes here

Use the graph to monitor your listing's total views, total favorites, and quantity in stock over the past 15 months. Uncheck any of the three colored boxes in the top left corner of this section to remove a stat from the graph.

Hover your cursor over any point on the line to view your listing's stats on that particular day.

All changes made to your listing during this time period are marked underneath the graph with notepad icons. Click any icon to view the date your listing was updated and which parts of it were updated. These updates are displayed in detail in the next section. Click "See Details" to jump down to the next section and view more information about the changes that were made to your listing on that day.

Use this section to view each date that you updated your listing, as well as which part(s) of it you changed each time.

Use the "Search..." field above the section to search for a specific keyword within the revisions of your listing.

This tool is available to all eRank members.

Please note that the Basic plan was introduced during COVID-19 as a temporary measure to support sellers. In August 2025, we retired the Basic plan to adapt to Etsy’s new API pricing and continue offering powerful, reliable tools. Rest assured, if you are a Basic member, you will remain on your current plan indefinitely unless you decide to cancel or upgrade.

We'd love to hear what you think of this feature. Feel free to click the button below to check out our Facebook group. Start a discussion, exchange ideas, or ask questions. Someone friendly is always there to help you!