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Traffic Stats (BETA)

See how shoppers are finding your listings.

Laura Cronin avatar
Written by Laura Cronin
Updated this week

Traffic Stats shows you how shoppers are finding your listings through Etsy search, Etsy Ads, social media, and other websites.

If you add Google Analytics tracking to your Etsy shop, eRank will make it easy for you to discover what your best Etsy keywords are!

Benefits

Use this feature to see which keywords are helping shoppers find your listings. View the search terms that were used to find your listings and see how high your listings ranked for each search term.

How to connect

Step 1: (If you already have Google Analytics tracking set up for your Etsy shop, you can skip this step) Connect your Etsy shop to Google Analytics. Step-by-step instructions for this can be found here.

Step 2: Connect your eRank account to Google Analytics. Head over to your eRank Dashboard, click the "Setup" button in the "Traffic Stats" section, and follow the prompts.

The "Traffic Stats" module on your eRank Dashboard.

Please note that it may take up to 5 minutes to fetch your data from Google Analytics. Data prior to the day you added Google Analytics tracking to your shop will not be available.

How to use

In the Main Menu, select "Shop Insights" and then "Traffic Stats."

Contents

"Etsy" tab

Use the table under the "Etsy" tab to view the following information:

Column

What It Means

Keywords (Listings)

The keywords that shoppers used to find each listing.

Click the arrow to the left of any keyword to view all of the listings that were visited via that specific term.

Click any keyword to open Keyword Tool and learn about that term’s average searches, average clicks, Etsy competition, and more.

Click the star next to any keyword to add it to your most recently edited keyword list. Click the three dots to the right of any star to view all of your lists. Here, you can add the term to or remove it from any list using the checkboxes on the left. You can also create new lists and delete lists you no longer need.

Visits

The total visits each listing received for each keyword.

Position

The average rank of each listing for each keyword.

Traffic source

This tells you if the traffic was from an Etsy ad or organic search within Etsy.

The data table under the "Etsy" tab in eRank's Traffic Stats report.

Sort any column by clicking the small gray arrows to the left of the column's title.

To filter your data, click the green filter icon to the right of a column's header. Here, you can use up to two rules to filter the contents of the column.

Close-up of the gray arrows and column filter above a column in the table under the "Etsy" tab in eRank's Traffic Stats report.

If you're looking for a specific search term, click the magnifying glass above the "Keyword/Listing" column to open the search bar. Then, type in the term to filter the data in the table.

The search bar above the "Keyword/Listing" column under the "Etsy" tab in eRank's Traffic Stats report.

Use the dropdown menu above the table to select the date range in which you would like to analyze your shop's traffic.

Click the blue "Sync Data" button to sync Google Analytics with your eRank account and refresh your data.

The date range dropdown menu and blue "Sync Data" button in eRank's Traffic Stats report.

Click the "Columns" button on the right side of the page to choose which data you'd like to view. Click and drag any column to change its position in the data table below.

The "Columns" button pop-up menu in eRank's Traffic Stats report.

Click the "Export" button on the far right to export, copy, or print the table for future reference.

The "Export" button dropdown menu in eRank's Traffic Stats report.

"Social" tab and "Other" tab

The "Social" tab shows you how much of your listings' traffic came from Facebook and Pinterest. Use it to view the following information:

Column

What It Means

Listing

Listings of yours that shoppers found via Facebook or Pinterest.

Visits

The total number of visits each listing received.

Date

The date the listing was last visited.

Traffic source

This tells you if the traffic was from Facebook or Pinterest.

The "Others" tab is structured identically to the one under the "Social" tab. However, it shows you how much of your listings' traffic came from other online sources. Examples: Instagram, YouTube, personal blogs, or anywhere else on the internet.

Data for an item in the data table under the "Others" tab in eRank's Traffic Stats report.

Traffic Stats Reports

Click any listing's title or the green "View Traffic Stats" button to view four different keyword reports for that listing.

Use these reports to take a closer look at the keywords that led shoppers to individual listings. View the following information:

Organic Search Report and Etsy Ads Report

Column

What It Means

Keywords

The keywords that shoppers used to find each listing.

Visits

The estimated number of visits from each keyword.

Found in Title

This indicates whether or not the keyword is found in the listing’s title.

Found in Tags

This indicates whether or not the keyword is found in the listing’s tags.

Most Recent Visit

The date of the most recent visit from each keyword.

Pinterest Report

Column

What It Means

Date

The date the listing was visited.

Visits

The number of visits on that date.

Pin

The pin that sent the shopper to the listing.

Facebook Report

Column

What It Means

Date

The date the listing was visited.

Visits

The number of visits on that date.

Click the orange "Listing Audit" button above the report to run an in-depth analysis of its images, tags, description, and more. This feature shows you how well your listing complies with the guidelines found in Etsy’s The Ultimate Guide to Etsy Search and Google Search Essentials.

Click the green "Edit on Etsy" button to edit that listing on Etsy.

The Organic Search Report in eRank's Traffic Stats report.

Who can use this?

This tool is available to all eRank members.

We'd love to hear what you think of this feature. Feel free to click the button below to check out our Facebook group. Start a discussion, exchange ideas, or ask questions. Someone friendly is always there to help you!

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