Traffic Stats shows you how shoppers are finding your listings through Etsy search, Etsy Ads, social media, and other websites.
If you add Google Analytics tracking to your Etsy shop, eRank will make it easy for you to discover what your best Etsy keywords are!
Benefits
Use this feature to see which keywords are helping shoppers find your listings. View the search terms that were used to find your listings and see how high your listings ranked for each search term.
How to connect
Step 1: (If you already have Google Analytics tracking set up for your Etsy shop, you can skip this step) Connect your Etsy shop to Google Analytics. Step-by-step instructions for this can be found here.
Step 2: Connect your eRank account to Google Analytics. Head over to your eRank Dashboard, click the "Setup" button in the "Traffic Stats" section, and follow the prompts.
Please note that it may take up to 5 minutes to fetch your data from Google Analytics. Data prior to the day you added Google Analytics tracking to your shop will not be available.
How to use
In the Main Menu, select "Shop Insights" and then "Traffic Stats."
Contents
"Etsy" tab
Use the table under the "Etsy" tab to view the following information:
Column | What It Means |
Keywords (Listings) | The keywords that shoppers used to find each listing.
Click the arrow to the left of any keyword to view all of the listings that were visited via that specific term.
Click any keyword to open Keyword Tool and learn about that term’s average searches, average clicks, Etsy competition, and more.
Click the star next to any keyword to add it to your most recently edited keyword list. Click the three dots to the right of any star to view all of your lists. Here, you can add the term to or remove it from any list using the checkboxes on the left. You can also create new lists and delete lists you no longer need.
|
Visits | The total visits each listing received for each keyword. |
Position | The average rank of each listing for each keyword. |
Traffic source | This tells you if the traffic was from an Etsy ad or organic search within Etsy. |
Sort any column by clicking the small gray arrows to the left of the column's title.
To filter your data, click the green filter icon to the right of a column's header. Here, you can use up to two rules to filter the contents of the column.
If you're looking for a specific search term, click the magnifying glass above the "Keyword/Listing" column to open the search bar. Then, type in the term to filter the data in the table.
Use the dropdown menu above the table to select the date range in which you would like to analyze your shop's traffic.
Click the blue "Sync Data" button to sync Google Analytics with your eRank account and refresh your data.
Click the "Columns" button on the right side of the page to choose which data you'd like to view. Click and drag any column to change its position in the data table below.
Click the "Export" button on the far right to export, copy, or print the table for future reference.
"Social" tab and "Other" tab
The "Social" tab shows you how much of your listings' traffic came from Facebook and Pinterest. Use it to view the following information:
Column | What It Means |
Listing | Listings of yours that shoppers found via Facebook or Pinterest. |
Visits | The total number of visits each listing received. |
Date | The date the listing was last visited. |
Traffic source | This tells you if the traffic was from Facebook or Pinterest. |
The "Others" tab is structured identically to the one under the "Social" tab. However, it shows you how much of your listings' traffic came from other online sources. Examples: Instagram, YouTube, personal blogs, or anywhere else on the internet.
Traffic Stats Reports
Click any listing's title or the green "View Traffic Stats" button to view four different keyword reports for that listing.
Use these reports to take a closer look at the keywords that led shoppers to individual listings. View the following information:
Organic Search Report and Etsy Ads Report
Column | What It Means |
Keywords | The keywords that shoppers used to find each listing. |
Visits | The estimated number of visits from each keyword. |
Found in Title | This indicates whether or not the keyword is found in the listing’s title. |
Found in Tags | This indicates whether or not the keyword is found in the listing’s tags. |
Most Recent Visit | The date of the most recent visit from each keyword. |
Pinterest Report
Column | What It Means |
Date | The date the listing was visited. |
Visits | The number of visits on that date. |
Pin | The pin that sent the shopper to the listing. |
Facebook Report
Column | What It Means |
Date | The date the listing was visited. |
Visits | The number of visits on that date. |
Click the orange "Listing Audit" button above the report to run an in-depth analysis of its images, tags, description, and more. This feature shows you how well your listing complies with the guidelines found in Etsy’s The Ultimate Guide to Etsy Search and Google Search Essentials.
Click the green "Edit on Etsy" button to edit that listing on Etsy.
Who can use this?
This tool is available to all eRank members.
We'd love to hear what you think of this feature. Feel free to click the button below to check out our Facebook group. Start a discussion, exchange ideas, or ask questions. Someone friendly is always there to help you!